Assets About Marketing & Communications

Found 22 assets. Page 2 of 2.

Video

Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability Log In Required

Published on June 3, 2019

Runtime: 17:50

In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sus... View More

Video

Happiness as a Practical Driver of Brand Strategy Log In Required

Published on May 23, 2017

Runtime: 22:32

One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness and even “delight-factor” of the product. As the ... View More

Assets About Marketing & Communications

Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability Log In Required

Happiness as a Practical Driver of Brand Strategy Log In Required

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