Assets About Marketing & Communications

Found 23 assets. Page 2 of 2.

Video

Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative Log In Required

Published on June 5, 2019

Runtime: 46:08

This session summarizes the results of the Pull Factor Project – an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. It then goes beyond that to ... View More

Video

Leadership in Storytelling and Consumer Engagement around Supply Chain Sustainability Log In Required

Published on June 3, 2019

Runtime: 17:50

In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sus... View More

Video

Happiness as a Practical Driver of Brand Strategy Log In Required

Published on May 23, 2017

Runtime: 22:32

One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness and even “delight-factor” of the product. As the ... View More