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Video

When Purpose-Driven Engagement Goes Viral:
Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

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This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons from those campaigns can be applied to other environmental and social issues, and what’s next in Lonely Whale’s broader campaign against plastic waste.

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Thursday, May 8, 2025
Future Fit Materials: What they are, why we need them, and how value-chain collaboration will drive their commercialization, scale, and adoption.
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The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
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