This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons from those campaigns can be applied to other environmental and social issues, and what’s next in Lonely Whale’s broader campaign against plastic waste.
Video
When Purpose-Driven Engagement Goes Viral:
Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
