The market is hungry for meaningful purpose-led brands. Join thousands of business executives in Detroit and learn how to navigate a changing landscape. Discover how to advocate breakthrough innovation for environmental and social benefit.
SB'19 Detroit
June 3-6, 2019
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Content
Article
Meet CHEP: The Unsung Leader in Circular, Data-Driven Transport Solutions
Wooden pallets may not be the most glamorous part of the global supply chain, but nothing gets moved around without them, and they are a huge opportunity for a circular economy. ... View More
Video
Harnessing AI for the Greater Good: Female Intuition and the Lost Vector of Business Growth
The human mind is the oldest technology we have, yet it’s the technology we understand the least. Science has understood only about 4% of the human mind. So, we have not yet optimized our most powerful tool, and when you consider that as context, y... View More
Video
Storytelling Lessons from Nature: What Ants Can Teach Us about Culture and Communication
Catherine Chalmers has exhibited her artwork around the world, including MoMA P.S.1, New York; MassMoca, North Adams; Kunsthalle Vienna; The Today Art Museum, Beijing; among others. Her video “Leafcutters” won Best Environmental Short at the 2018... View More
Article
KoAnn Skrzyniarz: ‘I Choose to Believe …’
This week, as the Sustainable Brands CEO welcomed 2,000+ delegates to SB’19 Detroit, our 13th annual global gathering in the US, she shared her hopes for the week and for our continued collective pursuit of a flourishing future. ... View More
Article
L’Oréal, TerraCycle Illustrate How Products Should Be Made, Packaged
The innovators behind Seed Phytonutrients and the Loop reusable packaging platform shared lessons learned, and the potential impacts these disruptive new approaches to product and packaging development could hold for their respective industries. ... View More
Article
Reaching Deep Into Communities to Cultivate Tomorrow’s Changemakers
Throughout the week at SB’19 Detroit, as we were regaled with tales of inspiring programs such as Dave’s Killer Bread’s Second Chance Employment initiative, we were pleasantly struck by the theme that emerged of brands and other organizations c... View More
Article
How Brands Are Influencing Better Behaviors, Legislation, Supply Chains
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. ... View More
Article
The ‘Secret Sauce’ of Inclusion, Governance — Inside and Outside the Brand
At SB’19 Detroit, Burt's Bees, Caesars Entertainment, Dave’s Killer Bread, Gap, Kellogg, Patagonia, P&G and more shared insights and strategies aimed at addressing governance inside and outside their organizations. ... View More
Article
SB'19 Detroit: Transparency, Alliances Unsnarling the Tangled Webs We Weave
SB'19 Detroit was full of rich discussions from brands, technology providers and alliances driving holistic changes in supply chains and other complex systems — and shining light on problems along the way. ... View More
Video
Putting Humanity Back into Marketing: How Danone Is Changing the Story
This session explains how Danone is going about building authentic purposeful consumer engagement in practice, in alignment with its brand purpose and sustainability priorities.... View More
Article
AI, Biomaterials, Circularity: The A-B-Cs of a Flourishing Future
On Monday and Tuesday at SB’19 Detroit, dozens of encouraging stories and divergent strategies emerged from the growing roster of organizations on a mission to improve some of our most common products and services. ... View More
Video
Sports as a Platform for Raising Young People to be the Sustainability Leaders of Tomorrow
Former NFL star Ovie Mughelli shares his intention to educate and inspire the next generation of environmental leaders through sports, entertainment and technology. Learn about his organization’s vision to transform sustainability engagement and em... View More
Video
Creation Care: Lessons on Faith, Environmentalism and Reaching across the Aisle
A former emergency room physician, Dr. Matthew Sleeth felt like he was straightening deck chairs on the Titanic saving a patient at a time when the whole ship (Earth) was going down. Following a new calling, Dr. Sleeth resigned from his position as c... View More
Article
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More
Video
Advancing Systemic Social Change: Taking Bold Action through the Power of Brand Influence
Ben & Jerry’s CEO, Matthew McCarthy, has committed to the organization’s ambition to help lead and influence its fans and the business community to take social and environmental action through the power of its brand. Tune into this entertaining a... View More
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