SB'19 Detroit

SB'19 Detroit
SB'19 Detroit
June 3-6, 2019
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The market is hungry for meaningful purpose-led brands. Join thousands of business executives in Detroit and learn how to navigate a changing landscape. Discover how to advocate breakthrough innovation for environmental and social benefit.

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Article
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference

3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business le... View More

Article
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Article
Global Brands Converge in Detroit for the Largest Event on Sustainability

The parade of new technologies and scientific breakthroughs have the potential to redefine global brands and improve quality of life. From June 3-6, 2019, Sustainable Brands® will host their flagship event, SB’19 Detroit, with BASF as the presenti... View More

Article
Was I Asleep During This Year’s Super Bowl?

Quick laughs, bad jokes, celebrities — but very few with a message. ... View More

Article
Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2

CDP says 10 years of corporates requesting supplier transparency has triggered a step-change in environmental action. ... View More

Article
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More

Article
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues

Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More

Article
How VSP Global Drives Growth, Impact Through Purpose

The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations. ... View More

Article
Knorr, WWF Suggest 50 Future Foods to Fix Our Food System

From naturally pest-resistant grains to vitamin-rich flowers and drought-defying roots, they outline 50 nutritious foods that are better for our health and environment. ... View More

Article
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’

Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours. ... View More

Article
CDP: Top FMCGs in Race to Keep Up with 'Fast-Moving Consumers'

FMCGs need to accelerate innovation to keep up with changing consumer preferences for plant-based products and less packaging, to name a few. ... View More

Article
Mastercard, Doconomy Launch the Future of Sustainable Payments

DO is a free, easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting. ... View More

Article
How SAP's Purposeful Customer Network Solves Business & World Challenges

“Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP ... View More

Article
Girlapproved: Connecting AI, Human Evolution and the Future of Business Success

Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us. ... View More

Article
Values-Based Investment Platform COIN Offers Portfolios Aligned with SDGs

Backed by John Hancock, COIN offers customers eight Impact Areas — including Better Health, Clean Water, Gender Equality and Reducing Waste — to invest in, with as little as $50. ... View More