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SB'19 Detroit

SB'19 Detroit
SB'19 Detroit
June 3-6, 2019
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The market is hungry for meaningful purpose-led brands. Join thousands of business executives in Detroit and learn how to navigate a changing landscape. Discover how to advocate breakthrough innovation for environmental and social benefit.

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Content

Video
The State of Supplier Diversity: Myths, Challenges and Opportunities

Over the past decade more and more large organizations have integrated suppliers into their Diversity & Equity strategies. The issues around supplier diversity, however, go well beyond meeting quotas; a true integrated strategy focuses on access to c... View More

Video
When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution

This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons... View More

Video
Superfoods with Super Partners: Lessons in Building an Ethical, Fair and Sustainable Supply Chain

Find out how Sambazon has built a thriving brand through the power of innovative partnerships and shared value creation in the supply chain. This talk provides details on the company’s recipe for delighting customers while also supporting new, more... View More

Video
Innovating Together: Embedding Personal Wellbeing, Ecosystem Health and Strong Community Values in All Aspects of Product Development

Seed Phytonutrients is a recently-launched L'Oréal brand that set out to make every aspect of its skin and haircare products as sustainable as possible. This session tracks the entire process along with key partnerships that enable and empower the e... View More

Article
Brands Large and Small on Driving the Change They Wish to See in the World

SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More

Video
Overcoming the Intent-to-Action Gap: Launching the Next Phase of the #BrandsForGood Initiative

This session summarizes the results of the Pull Factor Project – an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. It then goes beyond that to ... View More

Article
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement

Dentsu Aegis Network, National Geographic, Nestlé Waters, PepsiCo, Procter & Gamble, SAP SuccessFactors, SC Johnson, Target and Visa unite to make sustainable living the Good Life of tomorrow ... View More

Article
Sports World, CPG Brands Continue Charge Toward Sustainable Plastics Use

Announcements this week take skincare into refillable pods, set new standards designed to protect environment amid climate crisis, and increase recycled content in packaging. ... View More

Video
Unlikely Collaboration for the Win: Building Bridges and Healing Communities through Purpose-Driven Entrepreneurship

TRU Colors Brewery is a North Carolina-based brewery staffed by active gang members. The company operates a for-profit business with the social mission of reducing violence and bringing together rival gangs. This must-watch discussion session explain... View More

Video
Avoiding Unintended Consequences of Scaling AI, Automation and Gene Editing in Business

This main-stage discussion session will explore a variety of potential unintended consequences of artificial intelligence, automation and gene editing in the context of growing adoption of these tech breakthroughs in companies’ innovation pipelines... View More

Article
Rethinking Vinyl Today to Optimize for Tomorrow

We hear a lot about the use and alternatives of single-use plastic these days. But another type of plastic is embracing a new ambitious business model: Vinyl. ... View More

Video
Saving the World’s Forests: It’s Everybody’s Business

This session looks at the evolution of World Wildlife Fund’s “Forest Positive” approach to forest restoration, protection and responsible management. At a time when many companies are seeking ways to better quantify the “co-benefits” of suc... View More

Video
Dignity through Identity: Applying Blockchain to Create Economic Identities for Underserved Communities

This talk explains how BanQu is applying blockchain technology to create economic identities for people in extreme poverty and other underserved communities. An award-winning blockchain-as-a-service company, BanQu brings transparency, traceability an... View More

Video
A Bold New Vision for the Collection, Processing, Circularity and Productivity of Plastic Waste

Hear the latest from the one and only William McDonough, the globally recognized thought leader on sustainable design and cradle-to-cradle circular thinking. Get the scoop on an ambitious new vision aiming to tackle plastic waste at scale.... View More

Article
Sustainable Brands Convenes Global Brand Leaders at SB’19 Detroit

Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit. ... View More