The market is hungry for meaningful purpose-led brands. Join thousands of business executives in Detroit and learn how to navigate a changing landscape. Discover how to advocate breakthrough innovation for environmental and social benefit.
SB'19 Detroit

June 3-6, 2019
Content
Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’
The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave. ... View More
Enhance Detroit’s Green Space, and Your Wellbeing, at the Same Time
Timberland is inviting the community and attendees of SB’19 Detroit to pull on their boots and get their hands dirty on Monday, June 3, as we work to enhance the Lincoln Street Art Park, an outdoor community learning space created by local nonprofi... View More
National Geographic Teams Up with Sustainable Brands, Leads Push for Next Sustainable Economy
131-Year-Old Joins SB Corporate Member Network as a Platinum Member ... View More
JUST Capital: The Good Listener Transforming Capitalism
By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism. ... View More
Energy Building for Sustainable Brands '19 Detroit
Sustainable Brands reveals program, networking and activity highlights for its upcoming global flagship conference: SB’19 Detroit. ... View More
Companies Laying Groundwork for Global Circular Economy
Key Updates on the Progress toward Circular Business Models at SB’19 Detroit, June 3-6 ... View More
Why Aren’t Companies Making Faster Progress on Sustainability?
Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and conn... View More
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in pl... View More
Online Self-Assessment Maps Journey to Becoming a Sustainable Brand
SB Brand Transformation Roadmap℠ exclusively available to SB’19 Detroit Conference Attendees ... View More
Scientific and Technological Breakthroughs are Transforming Global Brands
Mastercard, BanQu, Planet Labs sharing insights at SB’19 Detroit, June 3-6 ... View More
The New Protein Aisle: So We Don't Eat Ourselves Out of House and Home
As the veggie diet revolution continues to gain ground, we look at plant-based doppelgangers of two of our most beloved animal-based foods — beef and tuna — and why they could be key ingredients in our efforts to save the planet from ourselves. ... View More
HP Commits to 100% Circular, Carbon-Neutral, Forest-Positive Printing
The tech giant shares vision for print sustainability with innovation that helps protect the world’s forests, reduces carbon emissions and uses more recycled materials. ... View More
PepsiCo Latin America’s ‘Recycling with Purpose’ Incentivizes Circular Consumer Practices
Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in alliance with ecoins, and will be expanded to 10 countries in Latin America over the next two years. ... View More
New Reports Reveal Details, Impacts of Efforts To Tackle Plastic Waste and Pollution
In the first New Plastics Economy Global Commitment report, major companies publish data on their annual plastic packaging volumes, many for the first time; while Closed Loop Partners’ 2018 Impact Report measures the effect their investments are ha... View More
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More

