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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Big Finance Is About to Unify Its 3 Distinct Sustainability Brands

To profit from sustainability, financiers first must be set free from the current profit-and-risk framework; so they, too, can see the infinite possibilities that lie beyond a carbon-based economy. Read More...

What Will a Circular Economy Mean for Branding?

While a circular economy will present huge challenges to most brands' conventional business models, there are huge opportunities for those who embrace and adapt to this change — while those who drag their heels with incremental changes will undoubtedly fall behind. Read More...

How Being a Benefit Corporation Can Legally Protect a Company’s Mission

The rise of the benefit corporation is in direct response to shareholder primacy. Under benefit corporation frameworks governed by state law, corporations that operate according to a “doing well by doing good” ethos may be shielded from a range of acquisition tactics and shareholder suits. Read More...

We Need a Business Revolution — and We Can’t Base It on the Kindness of CEOs

Entrepreneurs and investors across the US and Europe see the need to redefine ownership and governance — so much so that a grassroots global movement is emerging to develop and support business models rooted in stakeholder governance. Read More...

Starbucks Commits to a Resource-Positive Future, Giving More than It Takes from the Planet

In a public letter to all company stakeholders, CEO Kevin Johnson sets 2030 science-based targets for carbon, water and waste as part of a multi-decade aspiration. Read More...

Dispelling 5 Common Myths about Regeneration and Regenerative Business

Regeneration is about leaving nature and society healthier, better off and more resilient than we found them. It’s the future of sustainability. And the business case for regenerative business and regenerative leadership in all aspects of life has never been stronger. Read More...

Dow: Intent on #PullingOurWeight Around Cleaning Up Plastic Waste

Waste is a fact, but it doesn’t have to be feared. We can tackle this through collection, sorting and processing; and by understanding where and why trash is finding its way into the environment, so we can stop it. Read More...

Recyclate – A New Lease on Life for Consumer Packaging?

Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics? Read More...

Empowering Customers While Building Better Business, a Thriving Future for All

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. Read More...

Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up

The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts. Read More...

Better Resource Management Is the Key to Achieving All SDGs

Whether the eradication of poverty, or the support of climate positivity, all of the SDGs are about creating a balance of resource flows. Responsible production and consumption are essential to this — and achievable through connection, community and a bit of creativity. Read More...

The 5 Purpose Trends Set to Lead the Way in 2020

Ben Hayman — Managing Partner at Given London — predicts the biggest brand purpose trends in the year ahead. For brands getting it right in 2020, purpose will be viewed as a comprehensive and systemic approach to change, rather than simply a marketing platform. Read More...

Give More, and Better, This Season: The 2019 SB Holiday Gift Guide

What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive. Read More...

Trending: The Latest and Greatest Ways to Imbibe More Sustainably

Or, how to expand your conscious consumerism to include anti-waste cocktails, carbon-negative nightcaps and a hard kombucha that’s easy on the environment. Read More...

25 Years On: Lessons Learned from Interface’s Ongoing Sustainability Journey

Why are lessons learned by a flooring company relevant? Many of the challenges we had to solve are the same that companies are struggling with as they pursue sustainability. Our accomplishments are significant because they show it is possible to transform a business and put sustainability at the core. Read More...

285 Companies’ Science-Based Targets Signal Significant Progress Toward Paris Agreement Goals

New report reveals that by meeting their science-based targets, these companies — with more GHGs than France and Spain, combined — will eliminate 265 million metric tons of emissions from their operations, equivalent to closing 68 coal-fired power plants. Read More...

The Biosphere Rules: Sustainability Is a Destination, Not a Journey

Envision a future where every material thing in our world is made out of a handful of materials, carefully selected to be safe, healthy and infinitely recyclable. Everything from coffee cup to countertop could be broken down and used as raw materials for a new shawl or lampshade. Read More...

Rwanda’s Akilah Institute: Where Women Mean Business

Two US beverage companies are working to empower tea and coffee growers in Rwanda, many of whom are women. Both companies are working to engage Akilah Institute students in hands-on learning in the coffee and tea industries, to open their eyes to the possibilities in their country. Read More...

Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. Read More...

New Retail Platforms Aim to Take Waste Out of Online Clothes Shopping

As we enter the season of giving — and the season of returns — two new, next-gen online retailers aim to address the rampant clothing waste inherent in e-commerce; and reward users for donating their used, unwanted clothing. Read More...

Upcoming Events

October 14-17, 2024
SB'24 San Diego
US Event
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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