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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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The 5 Purpose Trends Set to Lead the Way in 2020

Ben Hayman — Managing Partner at Given London — predicts the biggest brand purpose trends in the year ahead. For brands getting it right in 2020, purpose will be viewed as a comprehensive and systemic approach to change, rather than simply a mark... View More

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Give More, and Better, This Season: The 2019 SB Holiday Gift Guide

What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive. ... View More

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Trending: The Latest and Greatest Ways to Imbibe More Sustainably

Or, how to expand your conscious consumerism to include anti-waste cocktails, carbon-negative nightcaps and a hard kombucha that’s easy on the environment. ... View More

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25 Years On: Lessons Learned from Interface’s Ongoing Sustainability Journey

Why are lessons learned by a flooring company relevant? Many of the challenges we had to solve are the same that companies are struggling with as they pursue sustainability. Our accomplishments are significant because they show it is possible to tran... View More

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285 Companies’ Science-Based Targets Signal Significant Progress Toward Paris Agreement Goals

New report reveals that by meeting their science-based targets, these companies — with more GHGs than France and Spain, combined — will eliminate 265 million metric tons of emissions from their operations, equivalent to closing 68 coal-fired powe... View More

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The Biosphere Rules: Sustainability Is a Destination, Not a Journey

Envision a future where every material thing in our world is made out of a handful of materials, carefully selected to be safe, healthy and infinitely recyclable. Everything from coffee cup to countertop could be broken down and used as raw materials... View More

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Rwanda’s Akilah Institute: Where Women Mean Business

Two US beverage companies are working to empower tea and coffee growers in Rwanda, many of whom are women. Both companies are working to engage Akilah Institute students in hands-on learning in the coffee and tea industries, to open their eyes to the... View More

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Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More

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New Retail Platforms Aim to Take Waste Out of Online Clothes Shopping

As we enter the season of giving — and the season of returns — two new, next-gen online retailers aim to address the rampant clothing waste inherent in e-commerce; and reward users for donating their used, unwanted clothing. ... View More

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The Plastics Industry Is Changing — Because It Has to

The plastics industry has become acutely self-aware. Directive targets must be met; new processes researched, developed and launched; and consumer education delivered. And looming over all of this is the spectre of sustainability, and the demonisatio... View More

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Next-Gen Impact Measurement Tools a Needed Boost for Companies to Achieve BHAGs

“Sustainability” is so last year. This week at New Metrics ’19, we explored the growing range of tools and tricks needed to keep up with demand for next-level goals such as plastic-neutrality, 100% circularity and properly quantified social and... View More

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Report: We Must Move Beyond Plant-Based Products to Ensure Sustainable Food Future

New analysis from Forum for the Future explores the public commitments of 132 leading food companies and outlines a five-point plan to get businesses on track towards a more sustainable global food system. ... View More

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SB Oceans Showcases Solutions Aimed at Restoring Our Aquatic Abundance

AI, a conscientious credit card, social plastic and underwater forests are just a few of the solutions showcased at SB Oceans that can help us restore their abundance. ... View More

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New Report Provides Blueprint for Circularity of PET Bottles in Southeast Asia

The report provides first-of-its kind, systematic and comparable baseline collection rates for PET bottles in Southeast Asia; and identifies a series of priority actions to transform the post-consumer PET landscape in the region. ... View More

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Hidden: The Waste That Goes Into Making Stuff and How 2 Companies Are Tackling It

The waste we produce in our daily lives is just one small portion of the total waste stream. Public Thread and Rewilder, two winners of the recently announced Upcyclers Network Annual Product Awards, are putting non-household waste streams to creativ... View More

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6 Lessons Learned Over a Century of Advancing a Circular Economy

International Paper is 121 years old. If we want to be relevant for the next century, we must bring others along on our trajectory toward circularity. Whether you’re just starting out or are further down the path to circularity, take comfort in kno... View More

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The Biosphere’s Guide to Foolproofing Sustainability, Part 4: Power Autonomy

Nature has discovered that if you want to sustain your value cycles for billions of years, they need to run on free flows of solar energy. Our products and processes need to do the same. ... View More

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Scandinavia, Australia Dominate 2019 Global Destination Sustainability Index

The GDS-Index has released its 2019 sustainability ranking of 50 global business tourism and events destinations. Increasingly, the Index is being used on a political level to allow local governments to evaluate their progress in sustainability. ... View More

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Practitioners Across Industries Embracing Their Role in Ensuring Health of Our Ocean

Looking ahead to Sustainable Brands Oceans, 14-16 November 2019 in Porto, Portugal, we caught up with Katherine Bryar — Head of Global Branding and Communications at BioMar — to find out what’s in store. ... View More

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Trending: Partnerships Laying More Groundwork for Circular Plastics Economy

The US’ biggest beverage companies have invested into ensuring they get ‘Every Bottle Back’ for recycling; Bluewater is helping Londoners ditch single-use bottles; and SC Johnson and Plastic Bank are broadening the Social Plastic ecosystem. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
Webinar
Sponsored by ClimeCo
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