SB'25 San Diego Early Bird Ends April 6th!

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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Rubicon Pilots Driving Customers of All Sizes Toward Zero Waste

Working with customers of all sizes, B Corporation Rubicon Global is advancing its mission to end waste worldwide through delivering comprehensive waste reduction and recycling programs for its partners. The movement towards a zero-waste environment ... View More

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Unilever, EU Build on Plans for Plastics Recycling, But Problems Plague UK

This week, building on news that HP, Inc and IKEA joined a global consortium working to develop the first global network of ocean-bound plastics supply chains, the public and private sector made further strides on creating a circular economy for pack... View More

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Brands Starting to ‘Go Postal’ Around Packaging Waste

Consumers are increasingly told to recycle more, say ‘no’ to plastic straws, bring reusable bags and containers for shopping, and prevent food waste by buying local and composting scraps. With the new report from the UN Intergovernmental Panel on... View More

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HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics

Today, NextWave Plastics — a collaborative, open-source initiative convening leading technology and consumer-focused companies to develop the first global network of ocean-bound plastics supply chains — announced that HP Inc. and IKEA are joining... View More

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Closed Loop Fund Launches FlexPack Recovery Challenge, Gets $10M Infusion from Amazon

Amazon today announced that it will invest $10 million in Closed Loop Fund to support recycling infrastructure in the United States. The investment will increase the availability of curbside recycling for 3 million homes in communities across the cou... View More

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£1.4M Prize Awaits UK Circular Plastics Flagship Projects

A new £1.4 million flagship projects competition was launched at the inaugural annual meeting for members of The UK Plastics Pact, held in London yesterday. ... View More

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Why I’m Joining Lyft

Transformations can happen quickly. Some take time. With so much talk about the growth of cities, the Internet of things, the role of regulation in an era of rapid technological change, rising congestion and the need to open the doors of opportunity ... View More

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Trending: Scottish Ale, 3D Printing Filament Among Latest Food Waste Innovations

A Canadian startup called Genecis, formed by a group of graduates from the University of Toronto Scarborough, is upcycling food waste into biodegradable plastics, which can then be used in everything from 3D printing filament to packaging. ... View More

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EVRYTHNG, CPG Brands Partner to Take Consumer Guesswork Out of Recycling

EVRYTHNG — the IoT platform that makes every consumer product intelligent, interactive and trackable — is now powering a first-of-its-kind recycling scheme providing CPG brands and retailers with vital insights to consumer recycling habits and be... View More

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ACCA Outlines 12 Characteristics Essential to Future Business Model Innovation

A new report published this week by the Association of Chartered Certified Accountants (ACCA) identifies 12 characteristics behind business model design, that are being combined by organizations around the world in different ways to create new source... View More

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Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More

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African Union, Champions 12.3 Unveil 3 Latest Weapons in Food Waste Fight

At the United Nations General Assembly (UNGA) in 2015, countries committed to Sustainable Development Goal Target 12.3, calling for the world to cut food loss and waste in half by 2030. Now three years on, Champions 12.3 — a global coalition of sus... View More

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Circulate Capital Incubator Network to Accelerate Ocean Plastic Solutions in Asia

Circulate Capital, the impact-focused investment management firm dedicated to financing companies, projects and infrastructure that prevent ocean plastic; and SecondMuse, a global business accelerator that works with local stakeholders, leading corpo... View More

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The Ocean Cleanup, Story of Stuff Set Their Sights on San Francisco's Marine Plastic Pollution

The Ocean Cleanup, the Dutch non-profit organization that made waves in 2015 with its grand plans and new approach to ridding the oceans of plastic, last weekend launched the world’s first ocean cleanup system from the San Francisco Bay. “System ... View More

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But What Happens If You Use Up All the Plastic?

One of the most frequently asked questions I get when pitching Thread is “what happens if you run out of plastic to recycle?” ... View More

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We Must Make Stopping Climate Change Profitable

Capitalism will save the planet. And I’ll tell you why. This week, leaders from around the world have descended on San Francisco for Gov. Jerry Brown and Michael Bloomberg’s Global Climate Action Summit (GCAS) and its affiliate events, to celebra... View More

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How Young People Are Changing the Fashion Industry

New York Fashion Week is here and there is a growing fashion movement that has the potential to fundamentally change the industry: sustainable fashion. If designers want to endear themselves to Gen Z, they’ll take note of this important shift. ... View More

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Bold Climate Action Could Deliver US$26T by 2030, But Only If We Hurry

A major report released by the Global Commission on the Economy and Climate finds that we are significantly underestimating the benefits of cleaner, climate-smart growth. Bold climate action could deliver at least US$26 trillion in economic benefits ... View More

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Brands: Time to Address the Growth vs Happiness Conundrum

Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t ... View More

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Q&A: How Rubicon Global Is Championing a Zero-Waste World

Founded in 2008, Atlanta-based Rubicon Global has become a worldwide leader in providing cloud-based waste and recycling solutions for customers in business, government and the nonprofit sectors. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
Webinar
Sponsored by ClimeCo
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