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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Case Study: Closed Loop Fund Shows Iowa's Scott County That Recycling Can Be Profitable

Less than one year after partnering with the Closed Loop Fund and investing $10.75 million in new infrastructure — including recycling carts and a newly upgraded county-owned and operated materials recycling facility (MRF) — Iowa’s Scott County has seen a 61 percent increase in recycling and generated $100,000 in savings and revenue.

The Love Economy: Fixing the Economic Jenga That Greed Built

I recently had the honor of speaking on the TEDx stage. In my talk, I asked: “Can we build an economy that isn’t built on greed? Is it possible to build an economy that is additive, not depletive?” I believe we can, and I believe the Sustainable Brands community has a leading role in re-constructing our current economy and building one with a much stronger, more durable and more evenly distributed foundation. This blog summarizes the message I gave in my TEDx talk.

It’s the Little Things: How to Add Brand Value, Sustainability to Retail Spaces

Branding is one of the most important aspects of any business, and it is not a feature reserved only for products and services. B2B and retail companies, too, face the challenge of distinguishing themselves in the marketplace with a strong identity that stands out from direct and indirect competitors. The expanded retail landscape has altered the way consumers interact with brands, and E-commerce sites, dynamic mobile apps, and text message ordering systems afford infinite possibilities for communicating initiatives and marketing.

Report Explores Myriad Circular Economy Benefits for Built Environment

Discussion surrounding circular business models (CBMs) is often focused on manufacturing, packaging and consumer goods, where significant change is already underway, yet closed-loop systems have the potential revolutionize the built environment.

England’s New Open Water Market Slated to Add £200M to UK Economy

England’s Open Water market officially launched on Saturday, April 1st, opening up new economic opportunities worth around £200 million for a wide range of players.

Closing the Water Infrastructure Gap Could Save the U.S. Economy $94 Billion

A new study by the International Renewable Energy Agency has made a convincing case for transitioning to a low-carbon economy, demonstrating how embracing renewable energy could result in economic gains of $19 trillion and the creation of six million new jobs. Now, a report by the U.S. Water Alliance has revealed how closing the water infrastructure funding gap could give the US economy a major boost.

Achieving Paris Climate Goals Could Give Global Economy a $19T Boost

$19 trillion — According to the International Renewable Energy Agency (IRENA), that’s amount the global economy stands to gain if countries rise to the challenge of meeting the goals outlined in the Paris Agreement on climate change.

Rolling Back Fuel Efficiency Standards Is Bad for Everyone — Including Automakers

The CEO of a large industrial company recently described the Trump administration as “the most pro-business since the Founding Fathers.” It’s a popular perception in the business community, with or without the hyperbole, and the stock market is reacting accordingly.

WWF, AHLA, Rockefeller Foundation Kick Off Pilot to Curb Hotel Food Waste

Food waste is increasingly garnering attention from governments, businesses and private individuals as its impact on both environmental health, food security as well as bottom lines — companies that invest in reducing food waste can expect a 14:1 ROI — are increasingly researched and understood.

Good News, Bad News: The Current State of Global Water

World Water Day typically sees brands unveil new initiatives designed to reduce impact in their supply chains, report successes and team up with charities to raise awareness about water security in vulnerable regions across the globe. While there is certainly progress to celebrate, the reality of the matter is that much more must be done to address the growing global water crisis. First, the good news.

Three Years Later, J&J Care to Recycle Campaign Is Paying Off

For many of us, recycling is becoming second nature, but not all packaging is treated equally. While 56 percent of Americans recycle kitchen items, only 14 percent recycle their personal care product bottles and packaging. And according to Johnson & Johnson (J&J), 34 percent of regular recyclers admit that bathroom recycling has never even occurred to them.

There is No ‘Away’: How Each of Us Can Help Stop Plastic Pollution

Last month, Indonesia pledged to cut plastic pollution by an astounding 70 percent by 2025, in response to the UN Environment Programme’s #CleanSeas campaign. This commitment is a huge step forward in reducing the more than 8 million tons of plastic going into our oceans every year.

A Circular Economy: You’re Not in It Alone, So Why Go It Alone?

This is the second in a three-part series from The Recycling Partnership on collaborating to drive effective engagement – and action – around recycling. Read part one. Intent vs. action. It’s the difference between buying those new running shoes vs. completing a race. Same with setting 2020 sustainability goals vs. delivering a new version of the future. And when it comes to a circular economy, here’s a great example: designing for recyclability vs. ensuring the successful recovery of valuable materials.

London, Wales Launch Ambitious New Circular Economy Schemes

More and more, circular economic models are providing ways for governments and businesses to increase efficiency, reduce waste and create new jobs. Two new initiatives in the UK reinforce that adopting circular principles presents significant economic opportunities for businesses. The London Waste and Recycling Board (LWARB) has approved a new £50 million business plan for the period of 2017–2020 to help reinvigorate London’s recycling efforts and accelerate the development of the circular economy in the capital.

ING: Circular Solutions to Water Stress Could Save 11% of Global Water Demand

Global fresh water demand is expected to grow by 2 percent yearly over the next several decades. Based on the assumption that water supply will remain relatively stable, demand growth is expected to lead to serious water stress. This is largely the result of a linear model of water usage, in which the resource becomes more polluted and increasingly wasted as it travels through the system, shortening the water cycle.

HP Inc. Challenges Tech Industry to Raise the Bar on Electronics Recycling

According to environmental non-profit Basel Action Network (BAN), electronics recycling may not be quite as straightforward as consumers believe. While some electronics are safely dismantled and have their components scrapped or re-used, the recycling process consists of a complex, multi-step supply chain that ends in the developing world, where e-waste is often exported for treatment and oversight is minimal.

Groundbreaking Report Provides Government with Road Map to Cut U.S. Food Waste

While more than 42 million Americans lack access to a sufficient amount of food, a staggering 40 percent of the food produced in the U.S. is uneaten, resulting in at least 62.5 million tons of wasted food annually. Meanwhile, a mere 10 percent of food is recovered each year across the entire supply chain. Tackling the growing problem of food waste has become a top priority for governments and businesses across the globe, but many laws and policies designed to enhance food recovery fail to address the needs facing the evolving landscape of food donation.

Would Bill Gates’ Robot Tax Help Create Human Jobs?

As a humanist, Bill Gates has been on something of a roll. Recently, he launched Breakthrough Energy Ventures, a $1 billion fund for startups working on promising sustainable energy solutions. This isn’t actually that much money compared to what’s needed for a game-changing solution, but Breakthrough Energy will be only part of the funding picture, and $1 billion is undoubtedly a real boost.

#BusinessCase: Report Finds 14:1 ROI for Companies That Reduce Food Waste

As has been much discussed here at Sustainable Brands, roughly a third of all food produced in the world is never eaten, which has tremendous economic, social and environmental consequences.

New Timberland X Thread Collection Made with 'Most Responsible Fabric on the Planet'

Global outdoor lifestyle brand Timberland has launched the Timberland X Thread collection in partnership with Thread, the Certified B Corporation that transforms plastic bottles from the streets and canals of Haiti into what Thread calls “the most responsible fabric on the planet.” The collection goes beyond environmental sustainability, creating social value and impact in the form of cleaner neighborhoods and meaningful new job opportunities.