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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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Metro Vancouver Zero Waste Conference to Highlight Innovations in Policy, Practice

The 2016 edition of the Zero Waste Conference (ZWC), taking place on November 3, features an international roster of presenters discussing the growing momentum behind the need to reduce waste, boost efficiency, close loops in production and marketing... View More

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Ford Aims to Reduce Water Use 72%, to Zero Potable Water Use in Manufacturing

Ford is aiming to reduce its use of the world’s most precious resource – water – by nearly three-fourths as it takes its next step toward using zero potable (drinking) water for vehicle manufacturing. By 2020, Ford aspires to have reduced its w... View More

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Giant Coffee Cup Bins Offer Paper Cup Recycling in New Social Experiment

Eleven bins shaped like giant coffee cups have popped up along one of Manchester’s busiest streets, Oxford Road. They’re part of a new campaign and social experiment from environment charity Hubbub that aims to give paper cup recycling #1MoreShot... View More

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Ellen MacArthur Foundation Launches Circular Cities Network

On Thursday, the Ellen MacArthur Foundation hosted the launch event of its Circular Cities Network, a global network of city leaders who are pioneering the application of circular economy approaches to address today’s urban challenges. ... View More

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Industry Associations Partner on Pilot Program to Increase Automotive Recycling

Approximately 12 to 15 million vehicles are scrapped each year in the United States. The average lifespan of a vehicle is estimated to be about 11.5 years, and increasingly those vehicles are comprised of more and more plastics. Recovery of plastic c... View More

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The Circuitous Road to a Circular Economy: Brand Failures, Triumphs and Lessons Learned

Discussions on the circular economy always trigger great interest, even on the final afternoon of the action-packed SB’16 Copenhagen conference, judging from the enthusiastically packed room at this breakout on circular business models. ... View More

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Give Back Box, Goodwill Helping Growing List of Retailers, Consumers Eliminate Waste

Mission-driven startup Give Back Box® was founded in 2012 by Monika Wiela, who at the time was running an online shoe store. The idea was inspired by a homeless man she encountered in Chicago, who was holding up a sign saying he needed a pair of sho... View More

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These Students’ Environmental Science Projects Are Greening Their Communities

Competitive school science fairs are a motif in the grade school education story. Often requiring a significant investment on the part of parents, the circumstances in which students must produce a contending project can create more stress than inter... View More

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Everything in Moderation: Why You – and Your Brand – Need to Learn to Say 'Enough'

In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Susta... View More

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Detroit: Don't Just Fly In … Dig In.

I first witnessed Sustainable Brands descend on Detroit in April — flanked by Diego Rivera’s famous mural, Industry, at the Detroit Institute of Arts — when it announced that in 2017, the SB flagship conference would move from San Diego to Detr... View More

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Closed Loop Foundation, SC Johnson Award Grants to Innovators in Plastic Film Recycling

The Closed Loop Foundation, in partnership with SC Johnson, today awarded two innovation grants to companies working to help solve film plastic packaging recycling: ... View More

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A Bridge to Economic Transformation: 10 Lessons in Sustainable Banking from New Resource Bank

We’re undergoing a transition to a new economy - one where business is not only focused on returns to shareholders, but also one that understands and prioritizes the complex ecosystem between business, the environment, employees, and the greater co... View More

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Nat Geo, United Technologies Launch 'Urban Expeditions' Exploring Sustainability in Cities

Every day, 180,000 people move to urban areas. Urbanization is creating an urgent need for sustainable actions and solutions. At this critical time, National Geographic and United Technologies Corp. are collaborating to raise awareness of sustainable... View More

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WRAP Hopes New Industry Framework, Campaign Will Get Tonnes More Recycling in the Bin

The waste reduction experts at WRAP have brought together representatives from across the waste management sector to create an industry framework that could divert up to 11 million tonnes more recyclable material from disposal in England. Supported b... View More

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Insurance Funds Worth $1.2T Urge G20 to Stop Funding Fossil Fuels by 2020

Three of the world’s largest insurers have called on G20 leaders to implement a timeframe for the end of fossil fuel subsidies when they meet in China this week. The G20 has already committed to phase out “inefficient fossil fuel subsidies that e... View More

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New Film Drives Home Impacts of Single-Use Plastics on Oceans, Wildlife, Humans

A new short film featured by National Geographic highlights the plight of the Sargasso Sea – a diverse ecosystem of free-floating seaweed and unique wildlife – that is threatened by plastic waste. From microplastics to bioaccumulation, Care About... View More

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Coca-Cola, PepsiCo Exceed Water Stewardship Goals

Water is the primary ingredient in Coca-Cola’s and PepsiCo’s beverages, and both companies recognize that increasing stress on supply is a risk to their businesses. This week, both beverage giants announced progress updates for their global stewa... View More

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World Water Week: Water Can Be the Unifying Element for Achieving the SDGs

Under the theme Water for Sustainable Growth, some 3,000 people from over 120 countries are meeting in Stockholm this week for the 26th annual World Water Week. ... View More

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Yet More Reports Tout Circular Economy as Road to Emissions Reduction, Job Creation

A new report from relief and development charity Tearfund and the Institute of Development Studies suggests that businesses and governments could help save lives and create jobs by adopting a circular economy approach to waste management. ... View More

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Trending: US Court Approves Social Carbon Price; Canada, Mexico to Test Their Own Carbon Pricing

A unanimous decision from the U.S. Court of Appeals has upheld the government’s right to use a social carbon price to inform policymaking. The verdict rejected an industry-backed litigation that challenged the Department of Energy (DOE)’s use of ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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