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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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6 New Ways Tech Is Helping to Drive Sustainability

As the pursuit of sustainability in business becomes more mainstream, it is intersecting with burgeoning and cutting-edge technologies that are transforming the way we interact with our planet, our things, our community, and more. Are these technolog... View More

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Scientists Turn Florida's Rotten Tomatoes Into Clean Energy

Tomatoes are useful for a lot of things — mixing into salads, adding nutritional value to cheeseburgers, lobbing at struggling standup comics, and even making plastic for car parts. But a team of scientists at the South Dakota School of Mines &... View More

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Trending: Dutch Designers, L.L. Bean, Savers Revolt Against Waste in Fashion Industry

‘Fast fashion’ holds a prominent position in the apparel industry despite the many problems associated with it, from labor conditions to clothing waste. In the three years since the tragic Rana Plaza factory collapse in Bangladesh, the revolt aga... View More

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More Entrepreneurs Waging the Food Waste Fight

Campaigns near and far have been educating people on the – well, wastefulness – of food waste. Bad for both our wallets and the environment, the amount of food that is purchased by consumers only to go uneaten and get thrown out is estimated at 1... View More

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Green Transition Scoreboard® Global Total Reaches $7.13T, Prioritizes 'Ending Externalities'

Ethical Markets Media has revealed a stunning new total for its Green Transition Scoreboard® (GTS), a metric that tracks private investments and commitments in creating more sustainable economies globally, showing the weight investors place on clean... View More

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5 Most Promising Signs of Detroit's Rebirth

Last week, Sustainable Brands staff and corporate members took a trip to Detroit to celebrate the relocation of our flagship conference in 2017. Why are we moving from San Diego to Detroit? The answer is simple: We are inspired by the city’s revita... View More

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World’s First ‘Live Stream’ Billboard PSA Campaign Will Promote Recycling Across the U.S.

One of North America’s largest outdoor advertising companies is partnering with a non-profit on the world’s first-ever live-stream billboard campaign. Lamar Advertising Company is donating the use of hundreds of digital billboards across the Unit... View More

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If 21 Countries Can Reduce Emissions While Growing GDP, It Should Be No Sweat for Companies

Whether climate stabilization and economic growth can coexist or promote each other is the subject of ongoing debate. Recent analyses by the World Resources Institute (WRI) and the International Energy Agency (IEA) add to the evidence that we could i... View More

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Fetzer Vineyards Using Regenerative Filtration, Worms, Microbes to Treat 100% of Winery Wastewater

Fetzer Vineyards, a leader in regenerative winegrowing, is revolutionizing the way U.S. wineries conserve water, announcing today that it will install the BioFiltro BIDA® System at its Mendocino winery. In doing so, Fetzer — a certified B Corp —... View More

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Can This App Help Consumers, Retailers Redefine Our Relationship with Stuff?

Are we truly stuffed? Our obsession with ownership means we have become somewhat attracted to clutter. It is estimated that the average US home contains 300,000 items, yet this still isn’t enough for 1 in 10 Americans who have to additionally rent ... View More

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Walmart, SunPower, Tarkett Join Circular Economy 100 USA Network

In February, the U.K.-based Ellen MacArthur Foundation (EMF) announced the launch of a U.S. network to run in parallel with the Foundation’s successful international Circular Economy 100 (CE100) programme. Today, the CE100 USA network of business l... View More

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FIRST LEGO Robotics Competition Challenges Kids to Solve the World’s Waste Problem

The 2016 FIRST® LEGO® League Arabia Open, the largest regional robotics competition in the Middle East and North Africa (MENA) region, took place this past weekend at the American University of Beirut in Lebanon. More than 50 teams of children from... View More

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New Analysis Outlines Progress, Challenges, Next Steps for UK Recovered Plastics Market

The latest data and in-depth information about UK plastics recycling and reprocessing has been released in an updated Plastics Market Situation Report from resource efficiency experts WRAP. The report includes detailed analysis of recovered plastic f... View More

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How the World’s Most Wasteful Country Is Leading the Shift to a Circular Economy

John A. Mathews and Hao Tan, both professors based in Australia, believe that the country that consumes the most resources in the world and produces the most waste also has the most advanced solutions. In a recent article for Nature, they summarized ... View More

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Rockefeller Family, Who Built Fortune on Fossil Fuels, Dumping Oil Stocks — Starting with Exxon

The latest generation of descendants of oil magnate and philanthropist John D. Rockefeller have denounced the industry upon which he built their fortune. The Rockefeller Family Fund (RFF) announced this week it has sold its holdings in Exxon Mobil an... View More

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H&M, M.I.A. Aiming to Rally 1,000 Tonnes of Garment Donations for World Recycle Week

To celebrate the first World Recycle Week April 18th to 24th, fashion retailer H&M is partnering with artist and singer M.I.A. on an ambitious global garment collection campaign. H&M aims to collect 1,000 tonnes of unwanted or worn out clothi... View More

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Trending: New Materials, Traceability Could Help Mould Circular Economy for Plastics

With the opportunity to curb over $80 billion in annual industry losses, a circular economy for plastics seems pretty appealing. Several projects in Europe are working to make this happen: Earlier this month, Sustainable Brands covered a collaborativ... View More

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Avery Dennison RFID Labels Improve Efficiency, Cut Waste in Apparel Industry

Radio frequency identification (RFID) technology is transforming both consumers’ shopping carts and companies’ supply chains by allowing intelligent barcodes to talk to a networked system that tracks products from Point A to Point Z. A technology... View More

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Courtauld Commitment 2025 Will Transform UK Food and Beverage Industry, Save £20B

The UK’s resource efficiency charity WRAP, on behalf of the UK Government and Devolved Administrations, today unveils a pioneering commitment that brings together organizations from across the food system for the first time to make food and drink p... View More

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Food Waste Roadmap Shows Cutting U.S. Waste 20% Could Generate $100B in Cross-Sector Value

The statistics on food waste — a top-of-mind issue governments, businesses and NGOs across the globe — are staggering: Every year, U.S. consumers, businesses, and farms spend $218 billion growing, processing, transporting, and disposing food that... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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