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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

Article
Nissan’s ‘Cool Paint’ Will Cut Car-Interior Heat, Energy Use

The paint's cooling performance is most noticeable when a vehicle is parked in the sun for an extended period. Keeping the interior cooler helps reduce load to the A/C — and in electric vehicles, draw on the battery. ... View More

Article
MIT Team Creates Clean Hydrogen with Seawater, Soda Cans, Caffeine

The engineers believe they have discovered the recipe for running a sustainable hydrogen reactor, which they plan to test first in marine and underwater vehicles. ... View More

Article
New Tool Identifies Top States, Cities for US Cleantech Manufacturing, Investment

RMI’s Clean Growth Tool provides policymakers and investors with a guide to development, manufacturing and job opportunities for a variety of low-carbon and clean-energy solutions and industries in all 50 states. ... View More

Article
A Cracking New Use for Shellfish Waste: Extending the Life of Produce

University of Maryland researchers have developed a new type of porous material made of chitosan and copper to spray on fresh produce that absorbs chemical pesticides, extends shelf life and easily washes off. ... View More

Article
Upright: The World’s First Database for Measuring Corporate Net Impacts

The Upright Project’s net-impact model measures companies’ positive and negative impacts on the environment, health, society and knowledge — enabling smarter decision-making for investors, companies and their customers. ... View More

Article
Americans Back Sustainable Tech Growth and Education, Jobs to Support It

While some climate-mitigation efforts can be polarizing, a new survey by the Michigan Economic Development Corporation reveals significant public support for investments in sustainable technologies. ... View More

Article
Will New Ecodesign Regulation Make Sustainable Products the Norm for EU Consumers?

Brands, take heed: This legislation will apply to all products that are sold in Europe, not just manufactured in the region — impacting manufacturers, importers, distributors, retailers and sellers all around the world. ... View More

Article
Foodtech Innovators Spill the Beans on Climate-Proofing Coffee

These two startups are fundamentally changing how coffee is produced — by eliminating the need for beans altogether, and repurposing food waste along the way. ... View More

Article
This Nepalese B Corp Illustrates a Holistic Model for Sustainable Development

Shah Hemp Innoventures turns typically wasted ‘weeds’ into a resource for literally building a more sustainable, equitable economy. ... View More

Article
Purdue Researchers Aim to Prevent Wildfires by ‘Studying Every Tree’

Purdue University’s Institute for Digital Forestry is developing a variety of remote-sensing solutions that can enhance the ability to determine the probability and magnitude of wildfires at a given location. ... View More

Article
Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System

The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California. ... View More

Article
Is the US Energy Sector Prepared for Increasingly Powerful Tropical Storms?

Not only do renewable-energy systems reduce air pollution and carbon emissions — their decentralized nature offers an additional, fail-safe advantage over our conventional power systems. ... View More

Article
4 Ways for Businesses to Consider the Planet in Every Product

Sustainable product design is a business imperative. Here, we outline four ways for companies to bridge the intention-action gap and future-proof their business and supply chains through intentional design. ... View More

Article
Why Is Corporate Cleantech Adoption Lagging, and What Can Be Done About It?

Here are smart tools and strategies organizations can use to overcome three major barriers to cleantech adoption, to drive broader climate action and achieve their sustainability goals. ... View More

Article
New Partnerships, Processes Aim to Slash Concrete’s Climate Impacts

UNIDO and the GCCA have partnered to decarbonize the cement and concrete industry, with a strong focus on the Global South; while Cambridge researchers have developed a potentially game-changing cement-recycling process. ... View More

Article
How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide’

The Washing Machine Project and the Whirlpool Foundation are scaling distribution of a hand-cranked washing machine to help women and girls in remote areas reclaim time for education, work and personal growth — ushering in a new era of laundry that... View More

Article
‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations

Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.' ... View More

Article
Turning the Tide: A Startup’s Mission to Restore Balance to Coastal Ecosystems

Thalasso’s technology harvests invasive sargassum seaweed, while its micro-biorefineries turn the ecosystem-disrupting material into a circular-economic revenue generator for affected communities. ... View More

Article
Brands Are Shaping a Better Future by Designing for How People Live

SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully... View More

Article
15 Startups in Mars’ 1st ‘Unreasonable Food’ Cohort Poised to Future-Proof Food

Mars Snacking and Unreasonable Group will work with the selected rapid-growth ventures to scale their sustainable solutions in the first year. ... View More

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October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
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