During the bustling lunch hour on Tuesday in the Activation Hub at SB ’14 London, HP hosted a Living Progress Exchange (LPX) session that was going on concurrently online via a Convetit ThinkThank.HP’s Ann Ewasechko hosted the session, GlobeScan’s Eric Whan moderated on the ground, and Convetit’s Bill Baue moderated the online discussion.The panelists were:
Virginie Helias, Global Sustainability Director at Procter & Gamble, opened this Monday afternoon session talking about how to bridge the existing gap between marketing and sustainability.P&G is a company targeting 5 billion people. Its marketing approach used to be “traditional,” often focused on its products’ performances, but over the years found that some of its ads were not effective anymore. As a consequence, the company decided to move out from its comfort zone and to articulate new messaging that better engaged its customers.
Fashion Loved by Forest, the campaign spearheaded by Canadian forest conservation nonprofit Canopy that is rallying the fashion industry to commit to deforestation-free materials, continues to gain momentum. Just weeks after announcing the addition of EcoPlanet Bamboo — the largest global developer of certified bamboo plantations on degraded lands, Canopy announced today that Levi Strauss & Co., Marks & Spencer, fashion brand Aritzia, online retailer ASOS, and lifestyle brands Under the Canopy and Portico are joining the initiative.
Portland State University will sell Chevrolet carbon credits for two-and-a-half years' worth of energy-efficiency projects totaling 1,500 tons of avoided carbon emissions, as part of a move to raise funds for further campus sustainability projects.
CVS Health and Direct Relief have partnered to provide $1 million in flu shot vouchers to community health clinic patients in underserved communities lacking health insurance.Nearly 100 participating clinics will identify uninsured individuals from their existing patient populations and provide them with a flu shot voucher redeemable at any CVS/pharmacy® or MinuteClinic® location.Direct Relief's network of more than 1,200 community health centers and clinics nationwide enables CVS Health's generous contribution to reach people in need.
Boeing and Kenya Airways have partnered with First Baptist Church in Baytown, Texas, to transport medical equipment to Kajiado, Kenya, on a newly delivered 787 Dreamliner from the company's North Charleston, S.C., facility.The supplies, including examination tables and other equipment, will benefit Kenyan children served by the Africa Inland Church Childcare Center in Kajiado. The center provides care and treatment for children with cerebral palsy and other disabilities.
UN Global Compact chairman Sir Mark Moody-Stuart used his time on the main stage at the Third Global Forum for Business as an Agent of World Benefit on Thursday to propose how business can join the global fight to eradicate malaria.In addition to his role with Global Compact, Moody-Stuart also serves as the chairman of the IVCC Board of Trustees. IVCC is a not-for-profit public-private partnership that was established as a charity in 2005. The group’s mission is to save lives, protect health and increase prosperity in areas where disease transmitted by insects is endemic.
The International Center for Alcohol Policies and the Global Alcohol Producers Group have launched a new organization called the International Alliance for Responsible Drinking (IARD) to help reduce harmful drinking and promote responsible drinking through research, programs and advocacy around the world.Also central to IARD’s mission will be supporting and accelerating implementation of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. The organization will promote effective policies and programs, as well as contribute to an informed debate by providing balanced and evidence-based science.
Today, in recognition of Global Handwashing Day, Dow and Unilever have collaborated on an improvement that is expected to positively impact health and hygiene around the world.Unilever's Lifebuoy, the world’s #1 germ protection soap, now uses DOW POLYOX™ Water-Soluble Polymers in its unique formulation, creating a soap that lasts longer, providing better value while still feeling great on the skin.
In a collaborative move that’s happily becoming a trend, 57 leading organizations across a variety of industries — including the Climate Group, Ecover, GE, IKEA, Interface, Tesco, Unilever, and notably, energy companies such as Shell and Dong Energy — have published an open letter to the European Council, to support stronger 2030 climate goals at meetings later this month, ahead of COP21 in Paris next year. You can read the short letter in full below.Dear EU Heads of State and Government,Our 57 companies, funds and associations represent more than 4.5 million employees worldwide. We each acknowledge responsibility for a sustainable economic future for Europe.
In front of hundreds of associates, suppliers and nonprofit organizations at its Global Sustainability Milestone Meeting on Monday, Walmart announced its commitment to create a more sustainable food system. The company will reach this goal through four key pillars: improving the affordability of food for both customers and the environment, increasing access to food, making healthier eating easier, and improving the safety and transparency of the food chain.
At the SXSW Eco conference in Austin, TX, SolarCity and Honda today announced a renewal of their partnership with a new fund expected to finance $50 million in solar projects. The commitment is aimed at making solar power more affordable and available to Honda and Acura customers and dealerships in the U.S.
With eyes on New York last week as leaders gathered for the UN Climate Summit, a pivotal REDD+ (Reducing Emissions from Deforestation and forest Degradation) program has been launched to protect forests in the Congo Basin and promote the inherent value of natural standing forests around the world.
Today, at the Global Citizen Festival in New York’s Central Park, Unilever is announcing a commitment to help 25 million people gain improved access to toilets by 2020.The commitment is part of the Unilever Sustainable Living Plan, contributing to the company’s goal of helping one billion people improve their health and well-being by 2020, and augmenting existing goals on providing access to safe and affordable drinking water, and education on the importance of hand-washing with soap.
Unilever and the United Kingdom government are launching a joint initiative to use new social business models to improve health, hygiene and livelihoods for 100 million people by 2025. They will also each contribute more than $8 million to a research and innovation program focused on affordable sanitation and safe drinking water.The partnership is the first of its kind between an international business and the UK’s Department for International Development (DFID).
The world’s forests have today been given what we can only hope is a realistic reprieve. The New York Declaration on Forests marks a watershed in the global effort to contain, then halt deforestation around the world.United Nations Secretary General Ban-Ki Moon has done the planet and some of its most critical ecosystems a great service in convening this groundbreaking meeting of governments, global businesses and NGOs, all of whom are committing to a range of targets designed to secure the future of the world’s forests. Deforestation is one of the most significant contributors to greenhouse gas emissions, and therefore climate change.
AkzoNobel, The Nature Conservancy, Risk Management Solutions and Veolia have joined the Rockefeller Foundation's 100 Resilient Cities initiative (100RC) to provide critical tools to help cities around the world become more resilient to the shocks and stresses that are a growing part of the 21st century. The announcement was made this week at the Clinton Global Initiative Annual Meeting in New York City.
Almost 400,000 people turned out in NYC yesterday for the US edition of the People's Climate March, the largest protest in the history of the issue, joined by more than 2,000 events in 166 countries worldwide.The streets began to fill up about 10:30am, with the official start scheduled for 11:30am, at 59th Street and Columbus Circle.
H&M announced two new initiatives this week centered on the betterment of its supply chains, one from the social perspective and one from the environmental.First, the apparel company signed a unique agreement with ILO, under which the partners will address industrial relations, wages, capacity-building for social partners and skills development throughout H&M’s supply chain.
H&M has teamed up with Swedfund, a Swedish company that offers expertise and financial support to emerging markets within Africa, Asia, Latin America and Eastern Europe, in a rare collaboration to try to develop a more ethical Ethiopian textile industry. The main goal of the coupled effort, to be launched this fall, is to promote both high social and environmental standards in an industry which is characteristically plagued with a poor ethical standing.The possibility of a collaboration was brought to light following initial talks between the two companies, before culminating in a joint trip to examine factory conditions in Ethiopia in May.