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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

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BMW, Daimler Expand Car-Sharing Services in the U.S.

German multinational automakers BMW and Mercedes-Benz parent company Daimler are seeking larger shares of the U.S. urban mobility market. BMW has entered the car-sharing market with the launch of its ReachNow service in Seattle, Wash., while Daimler ... View More

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Offshore Wind Farm the Size of Malta to Power 1M UK Homes

The world is picking up on the fight against global warming and more renewable energy capacity is under construction. In this transformation, impressive pieces of cleantech engineering are seeing the light of the day; major wind farms, massive solar ... View More

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7 Trends at the Intersection of Sustainability and Purpose to Watch This Year

There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long ru... View More

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How Design Can Save the World

Cedar Anderson loves bees. So much so he spent 10 years developing a product called Honey Flow that allows beekeepers to easily extract honey with little to no intrusion on the bees (or the beekeeper). In 2015, Anderson raised over $12 million worth ... View More

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Trending: Buildings Inspired by Nature Absorb Pollutants, Collect Water, Keep You Cool

Nature has inspired all kinds of innovation – from Ford looking at geckos’ sticky toe pads to improve adhesives to Airbus building a stronger, lighter-weight galley partition that mimics cell structure and bone growth. Biomimicry is also influenc... View More

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adidas Launches Latest Sustainability Report, New Strategy Aimed at Protecting Power of Sport

Today, the adidas Group launches its Sustainability Strategy, “Sport needs a space,” as part of its 2015 Sustainability Progress Report. Rooted in the company’s core belief that sport has the power to change lives, the Strategy translates the G... View More

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SDG #2: Young Entrepreneurs Are Key to Feeding the World

Building a stronger and more equitable food system requires the fresh thinking, talents, and skills of our youth. We have the potential to feed everyone, including the millions of people globally who are most vulnerable to hunger and its serious cons... View More

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Net Impact, Campbell's, General Mills Seeking Next Great Sustainable Food Solution

This week we welcomed the latest in a spate of recent challenges aimed at overhauling our broken food system: In partnership with Campbell Soup Company and General Mills, Net Impact launched the Forward Food Competition, an opportunity for innovative... View More

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Blaxtar Offers 'Frank' Distillation of Heineken's Sustainability Progress in New Video

Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie t... View More

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Apparel Startup Forgoes Ad Budget to Plant Trees, Feed Kids, Provide Water

When you’re shopping for your next hoodie, this startup is hoping you’ll choose to plant as many as 93 trees: ch8se (choose) is a new experimental fashion brand from Amsterdam that has decided to donate its would-be advertising budget towards pla... View More

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B of A Expands Catalytic Finance Initiative, Directs $8B to High-Impact Sustainability Projects

A consortium of leading financial institutions and investors today announced a new partnership under the Catalytic Finance Initiative (CFI), to direct $8 billion in total commitments toward high-impact sustainability investments. ... View More

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The Bar for Corporate Leadership on Climate Has Been Raised

As the legal briefings pile up over the EPA’s Clean Power Plan (CPP), I’m inspired by the growing number of companies and business organizations standing up for the most significant step in U.S. history toward reducing climate pollution. The bar ... View More

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The B Team Launches ‘Born B’ to Support Purpose-Driven Entrepreneurs

New companies have the opportunity to manage their business in progressive and innovative ways from the start, but it is not always easy – their hands are full just maintaining viability. The B Team, a group of influential business leaders, believe... View More

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Vodafone, Philips Partner on IoT Solution That Lights the Way for Smart Cities

Telecommunications firm Vodafone and Philips Lighting announced a new partnership earlier this month that will focus on smart street lighting systems. ... View More

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Utility Companies Turn to ‘PR Guru’ for Help Cleaning Up Their Reputation

The trade organization representing investor-owned electric companies, the Edison Electric Institute (EEI), has hired a communications consultant who will help utilities rebrand themselves into something more appealing to the public. The changes will... View More

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South Pole Group: Why Companies Should Care About Renewable Energy

The landmark international climate change nearly 195-nation agreement that came out of COP21 late last year sent a message to the world that a low-carbon future is imminent. The Paris Agreement, for the first time, brings all nations into a common ca... View More

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Sweetgreen's Uphill Battle to Transform Fast Food

It’s a great time to be a salad on a fast food menu. A generation ago, there was no happy medium between lunch hour at a fast food joint or at a sit-down restaurant — and either option was, and still is, calorie-laden. But concerns over the natio... View More

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An Open Letter to Manufacturers

Do you ever have that Charlie Brown moment? You know, the moment when you’ve done something again for the umpteenth time, hoping for a different result, but you get what you’ve always gotten? That’s my current relationship with the Eco Mode on ... View More

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SeaWorld Finally Moving the Needle on Animal Welfare

When Oren Lyons, traditional faithkeeper of the Onondaga Nation, addressed the United Nations in 1977, he highlighted the relationship between people and animals: ... View More

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Tesco Celebrating Easter With Responsible Cocoa, Exclusive LEGO Toy

British multinational grocer and retailer Tesco sourced 100 percent of its own brand Easter eggs from programs that promote responsible cocoa, and teamed up with LEGO to offer a special limited edition toy created as a healthy alternative present to ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Tuesday, July 1, 2025
The CMO + CSO Power Partnership: Boosting Brand Value Together
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Sponsored by Ipsos North America
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
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