Leadership
Exemplary cases of sustainability leadership and intrapreneurship, and the qualities, ethical principles and/or dilemmas inherent within them.
Committing to the Sustainability Journey: How Do You Know When Your Company Is ‘Ready?’
Deciding if you’re ready is a lot like deciding if you’re happy. “Ready” doesn’t mean totally or even confidently prepared. Here’s a starter checklist to help you know when your company is ready — and any one of these can be enough of a spark to light a fire.
Why Leaders Must Drive Change by Putting the SDGs at the Heart of Business
With only a little over a decade left to meet the SDGs by 2030, it is crucial to maintain — or, better said, create — a stable and fair world. To accelerate our actions to achieve the Goals, we need trust. And that trust will grow when we achieve the Goals.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.
SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine
Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…
3 Lessons Learned from SB’19 Paris, Day 1
Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.
Luke’s Lobster Grows Impact, Revenue by Working With Fellow B Corps
“B Corp acts as a filter. You’re much more likely to get quality and follow-through in a long-lasting way from a B Corp.”
CEO Activism: How to Achieve Authentic Impact
Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?
B Corps Launch Collaborative Climate Change Action Strategy
Some of the world's most climate-progressive businesses shaped short- and long-term plans at B Leadership Summit
Neil Gaught: Turning Aspiration Into Action
With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible.
The Purpose Statement: Necessary, but Insufficient
Is a well-crafted Purpose Statement and a sharply defined set of Values enough to catalyse change in your organization, and guide decision-making, drive behaviour and nurture a powerful culture over time?
Over 2,000 Delegates Gather to Share Insights at SB'19 Tokyo
Sustainable Brands 2019 Tokyo was held on March 6-7, at the Hilton Tokyo. 189 leaders from both domestic and foreign companies and NGOs took part.
CDP: Top FMCGs in Race to Keep Up with 'Fast-Moving Consumers'
FMCGs need to accelerate innovation to keep up with changing consumer preferences for plant-based products and less packaging.
L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation
CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.
Atlanta: A Dark Horse in Sustainability Innovation
Atlanta may not be the first city that comes to mind when you think of sustainability — but perhaps, it should be.
Recruit Group: Resolving Society's Negatives with Business Solutions
This post has been translated from Japanese. Read the original interview here.
How Lyft Drives Growth Through Purpose
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality. The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides.
2 Tools That Can Help Set Your Business Up for True Future-Fitness
Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°C. The main conclusion from the report was that global warming is likely to reach 1.5°C in just 12 years if current rates of greenhouse gas (GHG) emissions continue. To halt warming at 1.5°C and thus avoid the most disastrous impacts of climate change, the IPCC states that anthropogenic GHG emissions must reach net zero by 2050. This is a monumental task and one that will require what the IPCC calls “rapid and far-reaching transitions.”
Global Competition Highlights New Era of Private Sector Sustainability Leadership
We live in the Fourth Industrial Revolution – an era with unprecedented technological advancement. This revolution has also come at a time with serious global ecological and social challenges. Thankfully, companies around the world are committing themselves to finding innovative, profitable solutions to these problems.
Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain
Levi Strauss & Co. (LS&Co.) today announced a new climate action strategy, which sets aggressive targets for reducing carbon emissions across its owned-and-operated facilities and global supply chain by 2025; among its goals are using 100 percent renewable electricity in its company-owned facilities.