What are the 100 solutions that can bring about a sustainable society? Scandinavian think tank Sustainia has launched its third annual global campaign to find the answers. With a worldwide alliance of companies and organizations, the goal is to identify the world’s 100 leading sustainability projects and technologies across sectors such as food, fashion, energy, smart homes etc. Collectively, the solutions will form the 2014 Sustainia100, a comprehensive guide to state-of-the-art sustainability practices in various industries and regions.
I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services and goods. The disruptive impacts to brands are potentially very high. Consumers are already buying and trading among themselves, often without purchasing items directly from the brands themselves. Companies that don't pay attention to this trend are leaving themselves in a state of risk, as technology and society continue to quickly innovate.
Ever since we started writing and speaking about our current book project, How on Earth: Flourishing in a Not-for-Profit World by 2050, we have been amazed by one phenomenon in particular: When we have a chance to explain to people what not-for-profit (NFP) enterprise actually is, we get an incredible response from all sectors and political spheres to the proposition that not-for-profit business lies at the heart of our future global economy.
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:
Many classic tales of adventure begin with an empowering gift: something that opens doors, reveals possibilities, or helps to overcome obstacles. D’Artagnan’s father presents him with fifteen crowns, a horse and a letter of introduction; James Bond goes to see Q to pick up his car and gadgets; the Master of Jordan College gives Lyra the all-knowing, all-telling alethiometer.
Imagine a marketplace where you can buy — or not buy — products and services that accelerate social innovation by redefining the capitalist narrative; a place where you can purchase or sell “goods for good” from companies or to consumers around the world. Look no further come February 12, when the COMMON Marketplace makes its official debut.Developed by COMMON, the world’s first “collaborative brand” made up of a community of creative and business professionals, the organization says the new online marketplace is a place where “goods for good” can be bought and sold. In order to sell on the Marketplace, companies must apply and meet a set of design, sustainability and collaborative criteria.
Cross-Posted from Supply Chain.
What started as a conversation amongst three friends in 2012 soon evolved into a new online retail concept founded on a shared passion to make a difference.Nomadista, a term coined by co-founders Irina Bezsonoff, Marisol Gomez and Luisa Echeverry meaning an open-minded, stylish and socially-conscious wanderer, launched in September with a mission to provide shoppers with beautifully designed products that are responsibly sourced and made, while helping to improve conditions and create opportunities for underserved children in Colombia.
BioLite uses revenues from outdoor recreation products such as the CampStove to incubate products for emerging markets, most prominently the HomeStove. It's a market-based approach to addressing poverty, one that generates self-sustaining energy access as well as health- and time-saving benefits.
Bosch has expanded its offering beyond the design of home appliances to form a new company, Bosch Connected Devices and Solutions GmbH, for the Internet of things and services: The company will supply compact electronic products and software expertise designed to make devices and objects intelligent and web-enabled across a broad range of applications. It will initially focus on sensor-based applications for intelligently networked homes, or “smart homes,” as well as for activities in the fields of traffic, transportation and logistics.
Cross-Posted from Chemistry, Materials & Packaging.
We’re hearing more and more often about inventive new ways companies are turning waste into valuable resources — from turning everything from CO2 and methane gases to human and food waste into fuels, and plastic into bacteria-battling “
Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletide pay. Angels we have heard on high Tell us to go out and buy!Could brands add something to Christmas beyond gifts and greed? Cultural rituals are all about community: We share food, read stories or sing songs to reinforce shared understandings of our history and the values we share as a society. How can brands help people to get to the heart of the community spirit?
Unilever and the Cambridge Program for Sustainability Leadership (CPSL) have announced the seven finalists for the inaugural Unilever Sustainable Living Young Entrepreneurs Awards, an international awards program designed to inspire young people around the world to tackle environmental, social and health issues.The competition, open to anyone aged 30 years or under, looks for inspiring practical, tangible solutions to help make sustainable living commonplace.
Six months after successfully raising more than $50,000 through one of the highest-grossing crowdfunding food campaigns of all-time, Oakland, Calif., startup Kuli Kuli has launched its first line of moringa superfood bars at 10 Whole Foods locations throughout the San Francisco Bay Area.Kuli Kuli Bars are gluten-free, vegan and made with just a few simple all-natural ingredients, the company says. The bars are low in calories but contain high amounts of fiber, protein and vitamins. The primary ingredient? Moringa.
Earlier this year, the United Nations released a report on incorporating insects into the diet as a means of increasing nutrition in developing nations and reducing the carbon footprint of the food production industry. While many might have taken this report as a bit of a novelty, it has captured the imagination of several mindful entrepreneurs set to change the way we eat.
International on-demand car-service app Uber has announced a partnership with Home Depot to deliver Christmas trees to residents in 10 US cities. With a bit of luck, good timing and holiday magic, Uber will deliver a live tree to your doorstep today for $135, according to its blog.What to do:
Ryan Kushner and his wife, Amanda Ravenhill, launched their non-profit start-up, Hero Hatchery, whose mission is to “wake society up to the imminent threat of climate change, and illuminate the possibility it holds as a call to reinvent current unhealthy systems,” in October. They hope to raise $30,000 for the world’s first crowdfunded fellowship to support a climate-change activist who will bring out the climate change hero in us all and work to ensure climate change maintains its relevancy in the cultural zeitgeist.
Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight.
Holstee’s mission has always been to encourage more mindful living, whether that meant enabling consumers to proclaim their principles boldly on a graphic poster or to purchase with a purpose. Originally finding its niche in apparel and then in poster design, Holstee has again pivoted, this time landing in fine art with the launch of the Reclaimed Frame project — a subscription service that sends subscribers new prints every month to be rotated in and out of a frame made of wood from Detroit’s 78,000 abandoned structures.
Cross-Posted from Waste Not.
For Ben Kneppers and David Stover, the dream was always sun, sand and a great day of skateboarding and surfing. But their passion for sustainability and the environment made them keenly aware of plastic pollution in the oceans — when the two took on beach cleanups as a hobby, all it took was a brief epiphany that this plastic could be put to use, and Bureo Skateboards was born.