Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Net Zero in Practice: How Brands Can Turn Targets Into Action

The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?

Trending: World Water Day Illustrates Flow, Ebb of Corporate Progress

This year, WWD is typically awash in announcements of commitments and advancements in preserving our most precious resource, but new CDP data on the subject feels like a wet blanket.

No More Band-Aids: We Need a Radical New Plan, Report Warns

Rising nationalism and global migration among seven trends impacting future of sustainability, according to a new report from Forum for the Future.

How VSP Global Drives Growth, Impact Through Purpose

The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations.

3 Big Questions Shaping the Future of Sustainable Business in 2019

This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.

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SB Nordic: Actions Speak Louder Than Words

So, what do a slave-free chocolate brand, an activist bank and a blindfolded panel of diversity experts have in common?

How Your Company Can Tackle Toxics in 2019

Brands should take note of a new retail sustainability trend that responds to growing consumer demand for healthier products and full ingredient disclosure.

Building the Next Generation of Sustainable Fashion Leaders

There is a clear opportunity to transition to a more conscious approach to fashion, and up-and-coming designers have great potential to help influence this shift.

3 Top Sustainability Issues in 2019 and How to Address Them

Once seen as a ‘nice to have’ for businesses, sustainability has become a vital component of many global organisations’ social and economic strategies.

2018 Millennial Manifesto Poses Provocative Challenge to Sustainable Brands

To bring companies closer to young people and to enable this proximity to drive enhanced brand innovation capacity — in essence, this is the ambition of the Millennials Lab, created in the Rio 2015 edition of Sustainable Brands, and which is now preparing to scale up, reaching other states in Brazil in 2019.

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Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

Hurricane Michael Highlighted Growing Range of Corporate Responses to Natural Disasters

Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.

REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee

Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total.

New Tool Helps Companies Determine If, How to Engage on Divisive Issues

In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of

EcoVadis: Global Sustainability Performance, Business Ethics Picking Up

EcoVadis has published the second annual edition of its Global CSR Risk and Performance Index. The report provides an updated look at the corporate social responsibility (CSR) performance of more than 33,000 companies, across the calendar years 2015 through 2017.

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Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change

A campaign launched today is holding BlackRock, the world’s largest asset manager, accountable as the single largest contributor to climate destruction. BlackRock’s Big Problem — supported by over a dozen organizations, including Friends of the Earth US, Amazon Watch and the Sierra Club, with support from The Sunrise Project — asserts that as the world’s biggest owner of fossil fuel companies, BlackRock is putting the planet on a path towards runaway climate change. The campaign launches as world leaders in climate policy, solutions and finance gather in New York for Climate Week.

Sixty South: How to Turn Sustainability into Business Growth

Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to healthy foods and consumer goods.

Screw Incremental Improvements: Mars Is Changing How It Does Business

One year since the launch of its 'Sustainable in a Generation' Plan, Mars announced this week that it is changing how it does business. Speaking ahead of last year’s UN General Assembly (UNGA) and Climate Week in New York, CEO Grant F. Reid warned that the "global supply chain is broken," and business needed to make a "huge step change" in order to deliver on the climate targets outlined in the Paris Agreement and the UN Sustainable Development Goals.

Survey: Americans Doubt Their Ability to Impact Climate Change, Look to Companies to Lead

The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Yet, even as individuals may feel personally powerless — less than four-in-10 (38 percent) feel their actions can make a real difference — they do see companies as critical players in progress against climate change. 58 percent say that in the absence of government progress, companies should take the lead.

Heathrow to Pilot Winning Ideas Around Plastic Roads, Green Space

London’s Heathrow International Airport has chosen the winners of its inaugural Centre of Excellence Sustainable Innovation Prize, which were judged as the best solutions to some of the sustainability challenges facing airports and the aviation industry more widely. Launched in January, the competition challenged entrants to focus on three areas as part of Heathrow’s Centre of Excellence for Sustainability work:

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