Walking the Talk
These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
Home-Improvement Retailers Across the World Come Together to Address Scope 3 Emissions
Cross-Posted from Collaboration. The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3.
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap
Cross-Posted from Behavior Change. An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.
Outvertising to Brands: Stand Your Ground This Pride Month
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
Cross-Posted from Marketing and Comms. Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
Mejuri Becomes First Jeweler to Join Regenerative Mining Initiative
Cross-Posted from Supply Chain. The jeweler joins forces with RESOLVE’s Regeneration initiative as part of its long-term vision to redefine sustainable luxury in jewelry.
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term.
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
Cross-Posted from Marketing and Comms. As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Cross-Posted from Marketing and Comms. On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
17 Global Companies to Set World’s First Science-Based Targets for Nature This Year
Cross-Posted from The Next Economy. The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land.
It’s Time for Brands to Embrace One of the Most Exciting Climate-Mitigation Tools We Have
Cross-Posted from The Next Economy. There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role.
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Cross-Posted from Collaboration. Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts.
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Cross-Posted from Marketing and Comms. Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
Data-Driven Tools Are Helping Brands Address Uyghur Forced Labor in Their Supply Chains
Cross-Posted from Supply Chain. Too many brands have long taken a lackadaisical approach to ensuring their supply chains are free of forced labor risk. That is no longer an option if they intend to walk their ethical talk.
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
Cross-Posted from Marketing and Comms. As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
Oatly Challenges Big Dairy to Climate Footprint Showdown
Cross-Posted from Marketing and Comms. Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
L'Oréal, Apple Continue to Cultivate Nature-Based Climate and Biodiversity Solutions
Cross-Posted from The Next Economy. The two companies have expanded the scope and scale of their respective nature-focused impact-investment funds.
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
Cross-Posted from Marketing and Comms. New ad campaign pokes fun at celebrating taking care of the planet only once a year.
KIND Pledges to Exclusively Source Regeneratively Farmed Almonds by 2030
Cross-Posted from Supply Chain. With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient.
Pension Funds Committed to Net Zero Are Still Not Seeing the Forest for the Trees
Cross-Posted from Finance & Investment. According to Global Canopy and Make My Money Matter, the majority of pension providers in major climate coalitions do not have credible policies or commitments to tackle deforestation.
30 Companies Restoring the Planet — and Our Hope for a Better World
In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
