Have Sustainable Brands delivered right to your inbox.

Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

Advertisement
12 More Brands Using Their Powers for Good During the Pandemic

As the COVID crisis wears on, we wanted to applaud 10 more of our Sustainable Brands community members that have donated their time, money and products and/or pivoted their business models to get people in need what they need, fast.

4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19

These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.

90+ Companies Now Certified Climate Neutral

Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint.

US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic

The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.

Reimagining Corporate-Nonprofit Partnerships in Times of Crisis

In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now than ever before — which is why we need social impact solutions that can do both.

Advertisement
The Time Is Now for Brands to Lead with Higher Values

It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals

This global pandemic is critical and companies should dedicate every resource to helping their customers get through it, but in the spirit of protecting ourselves from one existential threat, we shouldn’t let another one go completely unnoticed.

Teach a Man to Fish: Why Some Travel Companies Support Microfinance

Cross-Posted from Finance & Investment. While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people.

Pandemic Sees Brand Leaders Putting Purpose Before Profit

While the government stalls under pressure to provide necessary aid to the millions affected by COVID-19, a silver lining to this pandemic is being revealed as more and more businesses exemplify efforts to put people before profit.

With More CEOs at Home with Their Children, Could This Pandemic Be the Catalyst Sustainability Needs?

As CEOs spend time reconnecting with their children at home, investors open laptops at kitchen tables and policymakers have more time than ever to consider our future; is now the time when long-term, sustainable decision-making will finally trump all else?

Advertisement
What Being a B Corp Has Meant for Our Brand

Consumers are demanding more from the companies they buy from, and those who don’t adapt to these new standards will be rightfully left behind. B Corps need to set an example by making the triple bottom line more than a requirement for their certification.

2020 Begins the Decade of Benefit Corporations

Cross-Posted from Business Case. What are the benefits of benefit corporations and certified B Corporations? Can they really help to lead toward meaningful change for society and the environment? We explored these questions with corporate sustainability expert Tim Greiner, Pure Strategies’ co-founder and Managing Director.

250+ Craft Brewers Join Brewgooder’s #DrinkBeerGiveWater Movement for World Water Day

Cross-Posted from Collaboration. This World Water Day (March 22), over 250 craft brewers from around the world will launch unique brews, proceeds benefitting The Brewgooder Foundation and its sustainable development projects across Malawi.

BNP Paribas, JetBlue to Close Aviation Industry’s First ESG-Linked RCF

Cross-Posted from Finance & Investment. JetBlue’s amended $550 million RCF includes a “sustainability-linked” provision, to align its strategic initiatives with its environmental, social and governance (ESG) performance goals — which the airline has been doing for years, in various ways.

Trending: Visions of a New Energy Future from Vattenfall, BP?

Cross-Posted from Cleantech. Two strikingly different displays emerged this week, as the energy companies shared their visions of how we might achieve a global clean energy future.

Advertisement
B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose

Cross-Posted from Organizational Change. New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement.

Q&A on LTSE: SASB Founder Jean Rogers on the First Legally Binding, Sustainable Stock Exchange

Cross-Posted from Finance & Investment. Created by some of the brilliant minds who built the Sustainability Accounting Standards Board (SASB), the Long-Term Stock Exchange is a first-of-its-kind exchange that invests in companies focused on long-term value creation, while requiring the listed companies to report on their sustainability.

How Being a Benefit Corporation Can Legally Protect a Company’s Mission

The rise of the benefit corporation is in direct response to shareholder primacy. Under benefit corporation frameworks governed by state law, corporations that operate according to a “doing well by doing good” ethos may be shielded from a range of acquisition tactics and shareholder suits.

Starbucks Commits to a Resource-Positive Future, Giving More than It Takes from the Planet

Cross-Posted from The Next Economy. In a public letter to all company stakeholders, CEO Kevin Johnson sets 2030 science-based targets for carbon, water and waste as part of a multi-decade aspiration.

Microsoft Will Remove Its 45 Years' Worth of Carbon Emissions by 2030

The tech giant has committed to carbon-negativity within a decade, and erasing its entire carbon footprint — everything it has emitted since its founding in 1975 — by 2050.

Advertisement
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.