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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Regenerative Design: Beyond Sustainability Toward Circularity in the Built Environment

Cross-Posted from Product, Service & Design Innovation. In order to achieve 2030 sustainability goals, company leaders must think beyond "sustainability," and challenge built environment teams to strive for net-positive impacts, net-zero energy and zero waste.

Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency

Cross-Posted from Supply Chain. After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated as commodities or taken for granted.

Companies Must Follow Climate Science Straight to Capitol Hill

Cross-Posted from Marketing and Comms. Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.

The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

Reimagine 2020 — as 'The Year of Good'

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good. 

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ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

Cross-Posted from Organizational Change. When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.

How DEI Issues Have Reshaped the Brand Purpose Landscape

Cross-Posted from Organizational Change. A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

New Standards, Certification Program Aim to Embed DEI Into Tourism

Cross-Posted from Organizational Change. Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.

Are You Making It Easy for Your Employees to Vote This Election Day?

Cross-Posted from Organizational Change. The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

Cross-Posted from Organizational Change. After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first organization.

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Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.

How Fairtrade Protects Company Supply Chains — and Brand Reputations

Cross-Posted from Supply Chain. We caught up with Peg Willingham, newly minted Executive Director of Fairtrade America, to clear up the confusion around the concept of “fair trade”; and hear why Fairtrade is more important than ever.

Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.

How Companies Can Accelerate Their Transformation to Net Zero

Net Zero Now™ helps companies strengthen customer relationships, drive sales growth, improve their procurement strategy, and deliver the transformation that is required to address the climate emergency.

Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

Cross-Posted from Marketing and Comms. New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.

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EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

Cross-Posted from Product, Service & Design Innovation. The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.

73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.

Google Has Erased Its Entire ‘Carbon Legacy,’ Sets Sights on 100% Carbon-Free Power

Cross-Posted from Cleantech. Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint.

In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability

Cross-Posted from Marketing and Comms. As fashion brands and retailers use the silver lining of COVID-19 to strengthen their sustainability commitments, the U.S. Cotton Trust Protocol can help them demonstrate their sourcing and supply chain commitments to meet customer demand.

Oatly’s Big Gaffe: Straying from Its Brand Purpose

Cross-Posted from Marketing and Comms. If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.

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