Tom Catania’s role at Whirlpool Corporation wasn’t specifically to shape the company’s sustainability efforts. But in more than 25 years with the appliance manufacturer, the last 14 as Vice President for Government Affairs, Catania’s job called on him to help identify public policy conflicts and bring together diverse interests to find consensus.His role at the University of Michigan’s Erb Institute for Global Sustainable Enterprise is much the same. “My focus had always been on trying to identify public policy issues and turning them into business opportunities, and I think we were pretty successful at doing that,” Catania said. - 6 years ago
Product, Service & Design Innovation /
When the principals behind Peppermint Energy decided to tap into crowdfunding in 2012 to boost their start-up solar enterprise, they found money, but they also discovered another type of equity.“What became obvious to us is that the type of people who support crowd-funding initiatives can be very helpful to vet out what is, what is not and what should be,” said Chris Maxwell, president of Peppermint. “We used our Kickstarter campaign to get market feedback, to get a bunch of people to tell us whether we are on the right track.” - 8 years ago
Waste Not /
Incorporating post-consumer materials into products has become common practice for numerous brands. But a growing number of companies and NGOs are going a step further, looking to upcycle harmful plastic debris from the ocean, even if it means creating a supply chain and tapping new technology.
Aquafil, a company that makes nylon textile fibers, recently joined the Healthy Seas Initiative to retrieve and recycle nylon fishing nets. The company already is one of the world’s leading recyclers with an insatiable demand for plastic waste. - 8 years ago