Anna Blender

Where Consumption Meets Sustainability: How 'Generation World' Makes Purchase Decisions

Marketing and Comms / Last month my colleague, Trish Wheaton, made a case for why the Sustainability conversation needs to shift from the typical “eco-babble” — high-minded and preachy — into something more relatable and consumer-driven. She describes “a new global vanguard of consumers with co-existing values and traits [who] care about the planet and ... love to shop” as the new group around which to shape the sustainability narrative.Who are these consumers? I took a deeper dive to define their values, and discover what marketers and sustainability officers can do to better connect with them.Who is “Generation World?” - 9 years ago