Benoit Beaufils
Why Purpose Brands Think Beyond the Consumer
For many marketers or entrepreneurs, building a business with a purpose is the Holy Grail. It feels great – and we all want to do a job that makes sense. And it’s good business: brands with a purpose work better – Jim Stengel and a few others h... View More
Imagine a World Where Generosity Pays …
A world where inclusion is valued more than exclusionA world where trust triumphs over doubtA world where possibilities outnumber limitationsA world where the more you give, the more you gainIn many ways, the world we have created is designed for gre... View More
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More
Brand Deep Dives: A Tool to Co-Create Common Convictions
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their too... View More
