Benoit Beaufils
Imagine a World Where Generosity Pays …
Product, Service & Design Innovation / A world where inclusion is valued more than exclusionA world where trust triumphs over doubtA world where possibilities outnumber limitationsA world where the more you give, the more you gainIn many ways, the world we have created is designed for greed, not for generosity, and we want to change this. Most of us value generosity, but we struggle to let it work for us.Let’s not pretend that generosity is easy, that we are wired for it, or that it is commonplace. It is not. Yet most would agree that “generosity” is needed to thrive, to grow, to prosper and to succeed.Generosity Pays: An idea with currency for our new social world - 8 years ago
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
Marketing and Comms / It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office for a talk. I was over two hours away from Brussels. I assumed the “crisis” to be the petty worry of an overanxious manager, and considered myself lucky to have an escape. - 9 years ago
Brand Deep Dives: A Tool to Co-Create Common Convictions
Marketing and Comms / In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply. - 9 years ago
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
Marketing and Comms / In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply. - 9 years ago
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two
Marketing and Comms / In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply. Read part one in the toolbox: people immersions. - 9 years ago
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
Marketing and Comms / In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their tools as a free “thoughtware” suite, and proposes that readers borrow and reapply.Tool #1. People immersions.Jack* rushes into the meeting room, and goes straight for a seat. “How was it?” the others ask. “Unbelievable. Unbelievable.” He pauses, and tells the story: - 9 years ago