SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!

Bob Willard

Author & Speaker

Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given over 1,300 presentations to corporate, government, university, and NGO audiences. Bob applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities by using smart environmental, social, and governance (ESG) strategies.

Bob Willard is tagged in 6 assets.
Video
Tools for Making the Business Case, Directing Resources and Measuring Progress

Sustainability guru Bob Willard has decades of experience creating and applying practical tools that help executives model any multicapital initiative or innovation, on any level, showing a full range of benefits and costs upfront and tracking perfor... View More

Article
Breakthrough Impact Measurement Tools Revealing at New Metrics ‘18

EcoAct, Novo Nordisk, B Lab and others sharing new research and performance metrics, Oct 29-31 in Philadelphia SAN FRANCISCO, October 24, 2018 – Members of the Sustainable Brands® community will gather next week for the 8th annual New Metrics conf... View More

Article
Transformational Leadership in Action ... and In Transition

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Article
CPAs and Sustainability Thought Leadership: An Interview with RISCPA CEO Bob Mancini

Ahead of his attendance at this week’s New Metrics ’17 conference in Philadelphia, we caught up with Bob Mancini, CEO of the Rhode Island Society of CPAs (RISCPA), to learn more about why the concept of sustainability is finally being recognized ... View More

Article
#NewMetrics '15: Willard, Gowdy Present the Holy Grail of Managing Non-Financial Performance

“As a business community we are making progress, but not enough, and not fast enough. ... View More

Article
How Can We Assess the Future-Fitness, or True Sustainability, of Our Businesses?

Geoff Kendall, co-founder and CEO of the Future-Fit Foundation, set the stage by calling into question most of the existing sustainability performance metrics, which he believes are sending business leaders and investors the wrong signals; “if some... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information