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Carol Cone

CEO

Carol is internationally recognized for her work in Purpose and CSR. Carol Cone ON PURPOSE is the return to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe.

For over 25 years, she’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about “how” brands and companies express their values and character through authentic engagement with society.

She is also a recognized thought leader in Purpose, having conducted dozens of research studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as a wise business strategy. She is a sought-after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.

Carol Cone is tagged in 33 stories. Page 1 of 2.
How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide’
How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide’

Product, Service & Design Innovation / The Washing Machine Project and the Whirlpool Foundation are scaling distribution of a hand-cranked washing machine to help women and girls in remote areas reclaim time for education, work and personal growth — ushering in a new era of laundry that eliminates persistent social barriers. - 4 days ago

$7M: How the Cost of a Super Bowl Ad Could Transform Lives
$7M: How the Cost of a Super Bowl Ad Could Transform Lives

Finance & Investment / We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues. - 4 months ago

Why ‘Authentic’ Has Been My Word of the Year Since 1983
Why ‘Authentic’ Has Been My Word of the Year Since 1983

Organizational Change / For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose. - 6 months ago

Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

Walking the Talk / I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity. - 11 months ago

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Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?

Organizational Change / A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. - 1 year ago

A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose

Organizational Change / Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. - 1 year ago

The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget

Marketing and Comms / Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. - 1 year ago

Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

Organizational Change / New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. - 2 years ago

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

Marketing and Comms / While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals. - 2 years ago

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Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Marketing and Comms / Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime. - 2 years ago

'Bringing Humanity Back to Business': 10 Insights from Paul Polman
'Bringing Humanity Back to Business': 10 Insights from Paul Polman

Leadership / Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive. - 2 years ago

What Will Be Your Organization’s Authentic Purpose in 2021?
What Will Be Your Organization’s Authentic Purpose in 2021?

Walking the Talk / The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose. - 3 years ago

What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

Marketing and Comms / Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? - 3 years ago

25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

Walking the Talk / A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. - 3 years ago

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B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose
B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose

Organizational Change / New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement. - 4 years ago

Tech for a Better World: A Look at Standout Products from CES 2020
Tech for a Better World: A Look at Standout Products from CES 2020

Product, Service & Design Innovation / Health. Accessibility. Food. Smart everything. CES 2020 showed that technology should not only be about greater speed or convenience in our lives — it should positively impact people and the world. - 4 years ago

Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries
Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries

Marketing and Comms / In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor. - 4 years ago

What Are the Fastest-Growing Social Issues Consumers Care About?
What Are the Fastest-Growing Social Issues Consumers Care About?

Marketing and Comms / “If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.” — Brittany Hill, Catalist - 5 years ago

‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

Marketing and Comms / We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. - 5 years ago

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CES Tech for a Better World: Insights on Innovation and Social Purpose
CES Tech for a Better World: Insights on Innovation and Social Purpose

Product, Service & Design Innovation / With the 2019 Tech for a Better World honorees, CES makes the statement that technology should positively impact humanity and the natural world. - 5 years ago