Unlock New Opportunities for Thought Leadership with SB Webinars

Carol Cone

CEO

Carol is internationally recognized for her work in Purpose and CSR. Carol Cone ON PURPOSE is the return to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe.

For over 25 years, she’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about “how” brands and companies express their values and character through authentic engagement with society.

She is also a recognized thought leader in Purpose, having conducted dozens of research studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as a wise business strategy. She is a sought-after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.

Carol Cone is tagged in 41 assets. Page 1 of 3.
Article
How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide’

The Washing Machine Project and the Whirlpool Foundation are scaling distribution of a hand-cranked washing machine to help women and girls in remote areas reclaim time for education, work and personal growth — ushering in a new era of laundry that... View More

Article
$7M: How the Cost of a Super Bowl Ad Could Transform Lives

We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues. ... View More

Article
Why ‘Authentic’ Has Been My Word of the Year Since 1983

For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose. ... View More

Article
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity. ... View More

Article
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?

A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. ... View More

Article
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More

Article
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget

Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. ... View More

Video
Purpose and the Power of "We": Employees As Your Organization's Growth Engine

In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More

Slides
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine

In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More

Slides
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine

In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More

Article
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. ... View More

Article
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benef... View More

Article
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

Video
Day 3-B3B2: Purpose as Critical Connective Tissue for Organizations in an Uncertain and Volatile World

This session will analyze how purpose could increasingly serve as critical connective tissue for companies in a COVID next world. This session will showcase leading company examples how purpose is embedded into an organization to impact culture, oper... View More

Article
'Bringing Humanity Back to Business': 10 Insights from Paul Polman

Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive. ... View More

Slides
The Evolution of Purpose-Driven Leadership and What to Expect Next

Draw insightful observations from the long evolution of purpose-driven brand leadership using these slides from the SB'21 Trend Watching session "The Evolution of Purpose-driven Leadership and What to Expect Next" with Carol Cone.... View More

Video
The Evolution of Purpose-driven Leadership and What to Expect Next

This talk will draw insightful observations and lessons from the long evolution of purpose-driven brand leadership, taking into consideration the ‘whole arc’ of activating purpose in business. Pioneer and thought leader in the space Carol Cone wi... View More

Article
What Will Be Your Organization’s Authentic Purpose in 2021?

The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose. ... View More

Article
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information