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Carol Cone

CEO
Carol Cone ON PURPOSE

Carol Cone is tagged in 26 stories. Page 2 of 2.
Is Activism the New Black … or Black and Blue for Brands?
Is Activism the New Black … or Black and Blue for Brands?

Marketing and Comms / We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts. Tread lightly into this minefield … - 5 years ago

Everything Is Political: Brand Communications in the New Era
Everything Is Political: Brand Communications in the New Era

Marketing and Comms / When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do? - 5 years ago

7 Ways to Advance Purpose in a Turbulent World
7 Ways to Advance Purpose in a Turbulent World

Behavior Change / The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societal impact. We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?” Their wisdom follows. - 5 years ago

Confessing and Celebrating Failure as a Path to Successful Sustainability Strategies
Confessing and Celebrating Failure as a Path to Successful Sustainability Strategies

Organizational Change / Pick up any quote book or Google ‘inspirational memes’ and “Don’t be afraid to Fail” will most likely pop up in the first few pages. The idea of failure as the key to success is not a new one and yet the discussion around failure and real-life examples, particularly in the world of sustainability, is lacking. - 6 years ago

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If a Social Impact Innovation Is Created and Not Distributed, Can It Have Any Effect? Check Out the D-Prize
If a Social Impact Innovation Is Created and Not Distributed, Can It Have Any Effect? Check Out the D-Prize

Product, Service & Design Innovation / Recently, we added a competition called the D-Prize to our Idea Accelerator. This prize, whose tagline is “Distribution equals development,” is a terrific idea that is so needed in our world today. Why? There is no shortage of excellent, incentivizing prizes in the world — competitions that inspire innovation and ingenuity to make the world a better place. The XPrize is a pioneer in the social innovation competition arena, describing itself as a “catalyst for the benefit of humanity.” - 6 years ago

The Power of ‘And’: 10 Guidelines for Powerful Purpose Strategy and Programming
The Power of ‘And’: 10 Guidelines for Powerful Purpose Strategy and Programming

Organizational Change / A few months back, I led a panel at the annual Points of Light conference in Houston, TX, where we discussed some very important topics along with one very small word: “and.” As in, how to bring credibility and sustainability to a company’s purpose, or how to connect strategies, concepts and people. - 6 years ago

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