Carol Cone
CEO
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More
B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose
New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement. ... View More
Tech for a Better World: A Look at Standout Products from CES 2020
Health. Accessibility. Food. Smart everything. CES 2020 showed that technology should not only be about greater speed or convenience in our lives — it should positively impact people and the world. ... View More
Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries
In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor. ... View More
What Are the Fastest-Growing Social Issues Consumers Care About?
“If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.” — Brittany Hill, Catalist ... View More
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
CES Tech for a Better World: Insights on Innovation and Social Purpose
With the 2019 Tech for a Better World honorees, CES makes the statement that technology should positively impact humanity and the natural world. ... View More
Celebrities as Social Entrepreneurs: What the Trend Means for You
A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr. ... View More
Hurricane Michael Highlighted Growing Range of Corporate Responses to Natural Disasters
Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response effor... View More
As Michael Approaches, Companies Are Changing the Way We Weather Natural Disasters
Natural disasters are becoming a new reality for many Americans. In 2017 alone, 25 million people, or 8 percent of the U.S. population, were affected by a natural disaster — a “historic year,” according to FEMA. More often, corporates are respo... View More
The Swoosh Heard 'Round the World
Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More
My Special Aflac Duck: An Award-Winning Application of Social Robotics
My Special Aflac Duck: An Award-Winning Application of Social Robotics SB'18 Vancouver Thursday 7 June ----- Catherine Blades, Chief Brand and Communications Officer of Aflac, will share the story of My Special Aflac Duck, a social robot designed t... View More
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist
Welcome to the tipping point of capitalism. At a time defined by political scandals, nuclear threats, and turbulence on Wall Street, business is society’s unlikeliest hero. A series of watershed statements, reports and initiatives from some of the ... View More
Why Take a Duck to CES? How Tech Is Helping Aflac Put Purpose Into Practice
Nested between smart mirrors, driverless cars, and paper-thin TVs, a little duck fluffed its feathers, awaiting its big debut. Unlike most of the 3,900+ products at the crowded cultural phenomenon that is the Consumer Electronics Show (CES), the duc... View More
Stop Engaging – Start Fulfilling: A New Era of Employee Engagement
Employee engagement is fading fast. For decades, employee engagement has been the cornerstone of “doing good” as a company, but it’s in decline for the first time since 2012, according to a study by Aon Hewitt. Considering that a company’s hu... View More
Is Activism the New Black … or Black and Blue for Brands?
We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsi... View More
Everything Is Political: Brand Communications in the New Era
When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do? ... View More
7 Ways to Advance Purpose in a Turbulent World
The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More
Confessing and Celebrating Failure as a Path to Successful Sustainability Strategies
Pick up any quote book or Google ‘inspirational memes’ and “Don’t be afraid to Fail” will most likely pop up in the first few pages. The idea of failure as the key to success is not a new one and yet the discussion around failure and real-l... View More
