Carol Cone ON PURPOSE

Our purpose is to help companies, NGOs, and foundations harness the power of social purpose: their aspirational reason for being beyond profits. This unlocks opportunity by solving complex organizational challenges to inspire employees, build reputation, exceed financial targets, derive greater value from assets, and support the greater good.
Here's What Nonprofits Could Do with $7M — the Cost of a Super Bowl Ad
If the least these numbers do is encourage big brands to invest more in their social and environmental initiatives — or give consumers a new nonprofit to support — we’ll consider that a score. ... View More
Corporate Purpose in a Post-Election US: A Call for Continued Leadership
Companies that continue directing their resources and influence to create meaningful impact will not just survive but grow during the upcoming administration. Our research shows that the US public are ready for this leadership — now, it's up to bus... View More
$7M: How the Cost of a Super Bowl Ad Could Transform Lives
We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues. ... View More
Why ‘Authentic’ Has Been My Word of the Year Since 1983
For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose. ... View More
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity. ... View More
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. ... View More
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose
Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. ... View More
Purpose and the Power of "We": Employees As Your Organization's Growth Engine
In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine
In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine
In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. ... View More
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benef... View More
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More
'Bringing Humanity Back to Business': 10 Insights from Paul Polman
Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive. ... View More
What Will Be Your Organization’s Authentic Purpose in 2021?
The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose. ... View More
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More
B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose
New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement. ... View More
Tech for a Better World: A Look at Standout Products from CES 2020
Health. Accessibility. Food. Smart everything. CES 2020 showed that technology should not only be about greater speed or convenience in our lives — it should positively impact people and the world. ... View More

