Our purpose is to help companies, NGOs, and foundations harness the power of social purpose: their aspirational reason for being beyond profits. This unlocks opportunity by solving complex organizational challenges to inspire employees, build reputation, exceed financial targets, derive greater value from assets, and support the greater good.
Carol Cone ON PURPOSE
Carol Cone ON PURPOSE is tagged in 17 stories.
8 months ago
- We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
10 months ago
- For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose.
1 year ago
- I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.
1 year ago
- A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance.
1 year ago
- Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B
company.
1 year ago
- Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
2 years ago
- New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.
2 years ago
- While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared
understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.
2 years ago
- Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect
stakeholders with brands than a half-minute of airtime.
3 years ago
- Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive.
3 years ago
- The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose.
3 years ago
- Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and
society. What if that money was used for good?
3 years ago
- A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
4 years ago
- New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement.
4 years ago
- Health. Accessibility. Food. Smart everything. CES 2020 showed that technology should not only be about greater speed or convenience in our lives — it should
positively impact people and the world.
4 years ago
- In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor.
7 years ago
- The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before.
So, throughout the year, we will illuminate the “how” for business and societal impact.
We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?”
Their wisdom follows.