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Carol Cone ON PURPOSE

Carol Cone ON PURPOSE
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Our purpose is to help companies, NGOs, and foundations harness the power of social purpose: their aspirational reason for being beyond profits. This unlocks opportunity by solving complex organizational challenges to inspire employees, build reputation, exceed financial targets, derive greater value from assets, and support the greater good.

Carol Cone ON PURPOSE is tagged in 21 assets. Page 1 of 2.
Article
Finance & Investment
$7M: How the Cost of a Super Bowl Ad Could Transform Lives
$7M: How the Cost of a Super Bowl Ad Could Transform Lives
Published on February 9, 2024
About a 4 minute read

We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues. ... View More

Article
Organizational GovernanceMarketing & Communications
Why ‘Authentic’ Has Been My Word of the Year Since 1983
Why ‘Authentic’ Has Been My Word of the Year Since 1983
Published on December 7, 2023
About a 5 minute read

For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose. ... View More

Article
Organizational GovernanceOrganizational Governance
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
Published on June 27, 2023
About a 5 minute read

I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity. ... View More

Article
Organizational Governance
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
Published on June 6, 2023
About a 3 minute read

A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. ... View More

Article
Organizational GovernanceOrganizational Governance
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose
Published on March 21, 2023
About a 6 minute read

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More

Article
Marketing & Communications
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
Published on February 10, 2023
About a 3 minute read

Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. ... View More

Video
Purpose and the Power of "We": Employees As Your Organization's Growth Engine
Purpose and the Power of "We": Employees As Your Organization's Growth Engine
Published on October 19, 2022
Runtime: 1:01:31

In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More

Slides
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine
Published on October 19, 2022

In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More

Slides
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine
Purpose and the Power of "We": Employees As Your Organization’s Growth Engine
Published on October 19, 2022

In the era of "Great Contemplation" and quiet quitting, employees are seeking opportunities to apply their personal purpose at work. Experts in organizational purpose, employee engagement, workforce development, and ESG will share actionable approach... View More

Article
Organizational GovernanceOrganizational Governance
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Published on June 7, 2022
About a 5 minute read

New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Published on April 21, 2022
About a 5 minute read

While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benef... View More

Article
Marketing & CommunicationsOrganizational Governance
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Published on February 9, 2022
About a 4 minute read

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

Article
Organizational GovernanceOrganizational Governance
'Bringing Humanity Back to Business': 10 Insights from Paul Polman
'Bringing Humanity Back to Business': 10 Insights from Paul Polman
Published on October 5, 2021
About a 8 minute read

Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive. ... View More

Article
Organizational GovernanceOrganizational Governance
What Will Be Your Organization’s Authentic Purpose in 2021?
What Will Be Your Organization’s Authentic Purpose in 2021?
Published on February 23, 2021
About a 20 minute read

The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose. ... View More

Article
Marketing & CommunicationsOrganizational Governance
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Published on February 5, 2021
About a 5 minute read

Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More

Article
Organizational GovernanceOrganizational Governance
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
Published on December 8, 2020
About a 4 minute read

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More

Article
Organizational GovernanceOrganizational Governance
B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose
B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose
Published on February 11, 2020
About a 2 minute read

New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement. ... View More

Article
Innovation & Technology
Tech for a Better World: A Look at Standout Products from CES 2020
Tech for a Better World: A Look at Standout Products from CES 2020
Published on January 28, 2020
About a 8 minute read

Health. Accessibility. Food. Smart everything. CES 2020 showed that technology should not only be about greater speed or convenience in our lives — it should positively impact people and the world. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries
Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries
Published on January 13, 2020
About a 4 minute read

In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor. ... View More

Video
My Special Aflac Duck: An Award-Winning Application of Social Robotics
My Special Aflac Duck: An Award-Winning Application of Social Robotics
Published on June 7, 2018
Runtime: 15:52

My Special Aflac Duck: An Award-Winning Application of Social Robotics SB'18 Vancouver Thursday 7 June ----- Catherine Blades, Chief Brand and Communications Officer of Aflac, will share the story of My Special Aflac Duck, a social robot designed t... View More

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