Cashion "Cash" East is a sustainability leader and strategist with over 15 years of experience in the environmental industry. He serves as the Director of Analytics for Worldly, where he designs and builds the technical underpinnings for sustainability software solutions for manufacturers, brands, and retailers. Cash leads the data science team responsible for implementing the data and methodology to ensure that companies have robust, accurate, and actionable results. JR Siegel, Worldly, Sr Director of Product Innovation
Cashion East
Sr. Director of Analytics
Higg Inc.
3 Steps for Ensuring Complete, Accurate Primary Supply Chain Data
Primary data is the foundation of a strong sustainability program. This framework will help you effectively and efficiently collect the data you need to map, measure and reduce your supply-chain impacts, and meet reporting requirements. ... View More
Sustainability Mythbusters: Products With 'Zero Emissions'
It's easy to use 'common sense' and make assumptions in sustainability, but does that get you the results you want? As a science-based method, LCA is an excellent tool to bust the myths that surround sustainability. In this series, we look at some co... View More
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making
In the first two parts of this series, we explored the motivations behind creating a sustainability index, and the steps to take when creating an index. In this final part of the series, we will explore how organizations can deploy an index to make c... View More
Measuring Sustainability, Part II: Constructing a Sustainability Index
In Part I of this series, we explored the basics of why a company would use a sustainability index to help guide decision-making. Here, we go into further depth on the steps to create such an index.Step 1: Determining what’s importantThe first step... View More
Measuring Sustainability, Part I: The Basics of a Sustainability Index
When we work with a company that is just starting its sustainability journey, we try to focus on one central framing question: What does sustainability mean to your organisation? Sustainability has evolved way beyond merely measuring carbon emissions... View More

