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Christian Busch

Director and Professor at NYU Global Economy Program

Dr. Christian Busch is the bestselling author of 'The Serendipity Mindset: The Art & Science of Creating Good Luck' — a “wise, exciting, and life-changing book” (Arianna Huffington) that provides “excellent practical guidance for all” (Paul Polman, former CEO, Unilever) — and an internationally known expert in the areas of innovation, purpose-driven leadership, and serendipity. He is the director of the CGA Global Economy Program at New York University, and also teaches at the London School of Economics (LSE). Christian is a cofounder of Leaders on Purpose and the Sandbox Network, and a former director of LSE's Innovation Lab. His work has been featured by Harvard Business Review, Forbes, Washington Post, and the BBC. He is a member of the World Economic Forum's Expert Forum, a Fellow of the Royal Society of Arts, and on the Thinkers50 Radar list of the 30 thinkers "most likely to shape the future."

Christian Busch is tagged in 3 assets.
Article
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’

This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a... View More

Video
Connecting the Dots: The Power of a Serendipity Mindset

Author and PhD, Christian Busch shares with us insights from his extensive research on how we can each leverage the power of serendipity. Using unpredictability to our advantage by building the capacity to connect the dots, Christian challenges each ... View More

Article
Cultivating Serendipity for Innovation, Impact and ‘Smart Luck’

Serendipity is about potentiality — it’s about connecting the dots. Once we look at the world less in terms of limitations and more in terms of opportunity, perceived liabilities can become assets; and a situation is reframed from one of passivit... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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