June 7-9: Brand-Led Culture Change Virtual Event

Coro Strandberg

President
Strandberg Consulting

Coro Strandberg is tagged in 48 stories. Page 3 of 3.
The Bold Approach of Transformational Companies
The Bold Approach of Transformational Companies

Product, Service & Design Innovation / At age 27, I was the youngest director elected to Vancity Credit Union, the largest community-based credit union in the world. It was the late 1980s. I ran a seniors' agency, was chair of a provincial social planning group and had been a recent board member of the local United Way. In two and a half words, I was a "social do-gooder." My first board-management strategy session was spent discussing mergers, declining margins, capital adequacy and potential staff lay-offs. We were in a bad business cycle. An hour before the meeting was scheduled to end, we reached the final agenda item: "Other Business." - 6 years ago

Social Buying: Choosing the Right Cleaner and Caterer Can Help You Unlock Your Company's Innovative Potential
Social Buying: Choosing the Right Cleaner and Caterer Can Help You Unlock Your Company's Innovative Potential

Product, Service & Design Innovation / My last social post explored how living wage employers benefit from higher productivity levels, lower hiring costs, better brand recognition and increased customer satisfaction. In this article, I focus on the importance of Social Buying, the third of the four core corporate strategies that I explore in more detail in my Social Value Business Guide, which examines why social businesses are more profitable businesses and explains how your company can become a change agent in the local community and a leader in the global marketplace. - 6 years ago

Living Wage: Key to Maximizing Morale and Driving Financial Value
Living Wage: Key to Maximizing Morale and Driving Financial Value

Organizational Change / Around the world there is a growing consensus that a company’s social role goes beyond meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. People everywhere now expect companies to act as social leaders, using their business expertise to lead social change.In response to people’s changing expectations, the world’s most innovative companies are building social value right into their core business strategies, not only to address poverty and other problems in their communities, but also to improve workplace relations, gain market advantages and grow profits faster. - 6 years ago

Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Community Hiring: The Labour Market Advantage Is in Your Own Backyard

Organizational Change / The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. Research shows that consumers everywhere expect companies to act as social leaders, using their business expertise to lead social change. - 6 years ago

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Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good

Marketing and Comms / Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canadian consumers want companies to champion social causes, lead social change and stand for something. Companies that figure out how to tap into this latent demand for corporate social purpose stand to win big. - 6 years ago

Future-Fit Businesses Include Sustainability in Leadership Competencies
Future-Fit Businesses Include Sustainability in Leadership Competencies

Organizational Change / Over the past few weeks, several people have shared with me how they’re using my sustainability competencies research and guide to define the leadership skills and knowledge needed for long-term business — and societal — success. The feedback has been swift and promising. I am delighted (and encouraged!) to hear about the distinct and specific ways that these individuals are putting the competencies research to work for their organizations. - 6 years ago

The Social Purpose Continuum: Changing the Lens, the Focus, Everything in Our Approach to CSR
The Social Purpose Continuum: Changing the Lens, the Focus, Everything in Our Approach to CSR

Organizational Change / For 25 years, I’ve developed CSR strategies. And now I see that CSR is becoming business as usual.You’d think I’d be celebrating. But I’m not — because CSR has stalled.This struck me in 2012 when I developed the Qualities of a Transformational Company for Canadian Business for Social Responsibility and started tracking corporate innovation in CSR (see 38 case studies of transformation in action at CBSR’s website). That’s when I saw where we needed to be. - 7 years ago

Introducing Sustainability Pay: Compensation for Holistic Corporate Performance
Introducing Sustainability Pay: Compensation for Holistic Corporate Performance

Organizational Change / When I was a director of a financial institution in the 1990s, we struggled in vain to get top executives to pay attention to the Board’s sustainability priorities. To no avail. Then we stumbled upon the idea of rewarding the CEO for long-term sustainability performance. The result? We saw a dramatic improvement in the company’s sustainability performance from then on (financial performance, too!). Once we realized the impact of this simple measure, the board quickly embedded the principle in its compensation philosophy, which, in turn, spread the concept throughout the management ranks.Investor scrutiny of “pay for breathing” practices shows results - 8 years ago

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