Strandberg Consulting | Sustainable Brands

The Social-Purpose Economy Is Coming of Age

6 months ago - The purpose economy is becoming a force in Canada and around the world. Now is the time to help it overcome any growing pains and highlight the purpose gains to put business and humanity on a sustainable path at scale.

Strength in Numbers: Accelerating Sustainability Through Sector Collaboration

8 months ago - Often fearful of transitioning toward sustainability on their own, businesses find safety in numbers when working together. And one place to find these numbers is in industry, trade and professional groups or associations.

Post-Secondary’s Postscript: Universities Becoming a Greater Force for Good

1 year ago - Whether it’s finance and administration, physical infrastructure, or strategic and capital plans, universities are unlocking all their assets to play a more ambitious role on the global stage — and other organizations can learn from this innovation.

The Purpose Gloves Are Off: How to Not End Up on the Ropes

2 years ago - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

Social Infrastructure: Construction Projects as a Force for Good

2 years ago - If an organization commissions a multimillion-dollar building or renovation, how can it double or triple the social and environmental benefits from its investment? Many green building standards already exist, but what if it was possible to go beyond them — to design a building process that was transformational in its execution?

Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook

2 years ago - ‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.

Is Your Industry or Professional Association Asleep? And If So, What Can You Do About It?

3 years ago - The future suggests that successful sectors and professions will rethink their inward-looking mandates to embrace a stronger role in creating value for not only their members, but for society and their stakeholders. A new report uncovers a range of compelling opportunities for associations that make this pivot.

We Need a Vaccine for Business, as Well

3 years ago - The pandemic has taught us that everything is interdependent. Global thought leaders agree on the opportunity and need for several key shifts to materialize in business; and they agree on the ingredients necessary for the cure, as set out below.

Digging Deeper Into Marketing’s Purpose Pivot

3 years ago - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.