Coro Strandberg
President
Strandberg Consulting
With Purpose, as with Anything Else: You Get What You Pay For
First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans. ... View More
The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19
Organizations will be defined by the decisions they make during the pandemic. Now, companies with a social purpose — or those which aspire to have one — have a tool that can inform their day-to-day decisions in ways that build and sustain a bette... View More
From CSR to Social Purpose in the New ‘Roaring Twenties’
In the 1920s, people didn’t pay attention to the problems brought on by market excess — and that decade begat the Great Depression. Today, truly modern companies are showing the way to a different kind of decade. ... View More
Beyond CSR: Next-Generation Standards for Shaping Your Business for Good
By equipping yourself and your organization to understand the changing landscape, and setting a strategic course, you can position your company, customers, shareholders, industry and communities to have a more secure, resilient and thriving future. ... View More
Chicken and Egg: Business Must Embrace the Need for Sustainability Know-How
Professionals who received their education over 10 years ago — and who haven’t upgraded to be able to understand the implications and complexity of sustainability trends, risks and opportunities — may be putting their organizations at risk. ... View More
Sustainability Expectations Rising in the Construction Industry: Toolkit Can Help
With rising demands from multiple stakeholders to reduce construction’s environmental impact and accelerate its social benefits, a guide for the sector provides a handy checklist for construction companies to keep up with the times. ... View More
Higher Education Needs a Higher Bar to Equip Us for a Flourishing Future
Our consumption and production systems will soon need re-engineering, so that all nine billion of us can live well within our planetary boundaries. Are higher education institutions doing enough to equip our professionals for these roles? ... View More
Finally! Companies Using the SDGs to Set Their North Star
These companies will not only make a social difference — they will become an engine for good, attracting the partners, resources and revenues to put their businesses on a profitable path and scaling their potential for impact. A classic win-win, an... View More
11 Criteria for Defining, Refining Your Company’s Social Purpose Statement
When a statement is too generic, it can be challenging for employees to connect to it and for the entire organization to be galvanized by that social purpose. ... View More
Future Shock: Is Higher Education Ready for the Impact?
Industries, companies and governments are retooling for the future, driven by the sustainability imperatives of climate change; resource, food and water scarcity; social polarization and rising income inequality. Universities and colleges are no exce... View More
Partnering for Good: Impacts from a Transformational 10-Year Partnership
“Coming together is a beginning, staying together is progress, and working together is success.” ~ Henry Ford Environmental and social issues are increasingly affecting the viability of business — and the communities and environments in which t... View More
About the Clout: Pro-Sustainability Businesses Lobby For Greater Good
Increasingly, businesses are using their clout to influence governments to advance a fair, inclusive and sustainable society and position their business for success. They recognize that government leadership is essential to develop progressive econom... View More
Corporate Sustainability Practitioners: Roles Have Changed — Has Your Job Description?
“If life were easy, it wouldn’t be difficult.” — Kermit the Frog As a sustainability professional, I am drawn to this Muppet wisdom. Over the many years I’ve worked in the field as an advisor and strategist, I’ve witnessed a slow but stea... View More
Going Beyond Less Bad: Redefining Products, Brands for Positive Impact
“We want all of our three billion products we sell every year to be well on the path to being truly sustainable by 2025.” ... View More
Climate Change and the Third Way: Adapt, Mitigate or Transform?
Grim climate change reality: The seas are rising. Terrifying hurricanes regularly raze vast, inhabited areas. ... View More
Institutions of Even Higher Learning: Universities Planting Seeds for Social Innovation
We live in a volatile, uncertain and complex world. With threats of climate change, rising income inequality, social unrest, resource scarcity and ecological degradation predicted to affect society’s progress, leaders and the institutions they run ... View More
Still Talking About CSR? How to Accelerate Your Sustainability Visions for the Future
If you haven’t updated your sustainability or corporate social responsibility approach in the last few years, you are putting your company at risk. ... View More
From Commitment to Action: Progressing Past the CSR Plateau
Corporate social responsibility is stuck. When it emerged on the scene 20 years ago, businesses and other stakeholders had high expectations for what a focus on CSR could deliver. But the reality is that neither business nor society are on track to e... View More
The Right Way – and Wrong Way – to Embrace Purpose as the New Way to Do Business
Today’s employees want more from their employer than a paycheque. They crave a sense of pride and fulfillment and want to work for a company whose values match their own. A recent UK report found that companies with a social mission have a signific... View More
