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Cristian Barcan

Vice President, Sustainability - North America
Vinyl Sustainability Council

Cristian Barcan is VP of Sustainability & Industry Affairs for the Vinyl Business & Sustainability Council.

Cristian leads the Vinyl Institute’s overall campaign to advance the vinyl industry’s sustainability commitment and progress, and builds positive relationships with key influencers. Cristian has over two decades experience in the chemical industry, working for BASF and UL in developing value based sustainability programs. His past efforts in promoting and teaching sustainable development guidelines and whole-chain traceability practices have brought him recognition from global food market chain participants, trade organizations, and various government associations. He received the highest level of certification from the International Society of Sustainability Professionals. And also held a number of leadership roles at The Sustainability Consortium, Sustainable Brands, Green Building Initiative, and the National Cattlemen’s Beef Association.

Cristian Barcan is tagged in 4 assets.
Article
2 Ways to Tie Your Sustainability Path to a Broader Movement

Sustainability matters, but why does it matter to your business? The vinyl industry began our sustainability journey with the recognition that meeting the needs of a fast-growing population will demand much more of the earth’s natural resources, an... View More

Article
3 Key Takeaways from Engaging an Industry in Sustainability

The vinyl industry recently marked its first “sustainability community anniversary” — that moment where industry leaders came together to pledge to embark on our sustainability journey. In the year since, we’ve adopted common sustainability p... View More

Article
Why Strong Data Is Key to Any Sustainability Effort

It’s increasingly clear that becoming more sustainable is a business imperative. And it’s not enough to “go green”; companies and industries need to factor in the social and economic impacts of their decisions locally and across their supply ... View More

Article
It Takes an Industry to Move the Needle on Sustainability

We can’t become sustainable by going it alone. This is the core tenet that has underpinned the vinyl industry’s sustainability efforts from the onset. As industry leaders first came together to talk about establishing a sustainability platform, t... View More

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October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
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