Denise H.
Denise H. is tagged in 2 stories.
On the Ground: Cornell Center Demonstrates Benefits of Applied Research
Product, Service & Design Innovation / To the uninitiated, persuading those living in malaria-prone parts of the world to buy low-cost insecticides seems simple: Explain the benefits and the products will, to use the old phrase, “sell themselves.”For many years, the traditional theory for selling to bottom-of-the-pyramid (BOP) consumers, 4 billion of whom earn less than $1,500 annually, has espoused, “low price, low margin, high volume.” - 7 years ago
Catalyzing Change: Georgia Tech Establishes Hub for Sustainable Business Collaboration
Collaboration / Howard Connell, managing director of Georgia Tech’s new Ray C. Anderson Center for Sustainable Business, points to the panel of presenters at the Center’s inaugural event as an example of how it plans to address the systemic complexities of sustainability. - 7 years ago