Denise H. is tagged in 2 stories.
Product, Service & Design Innovation /
To the uninitiated, persuading those living in malaria-prone parts of the world to buy low-cost insecticides seems simple: Explain the benefits and the products will, to use the old phrase, “sell themselves.”For many years, the traditional theory for selling to bottom-of-the-pyramid (BOP) consumers, 4 billion of whom earn less than $1,500 annually, has espoused, “low price, low margin, high volume.”
- 9 years ago