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Eileen Chen

Sustainability Consultant
Radley Yeldar

Eileen Chen is tagged in 3 stories.
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?

Marketing and Comms / The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one. - 2 weeks ago

It’s Time to Break Free from Sustainability’s Ivory Tower
It’s Time to Break Free from Sustainability’s Ivory Tower

Marketing and Comms / One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way, unintentionally excluding the bulk of audiences that need to be spoken to. - 1 month ago

Bad Sustainability Writing Is Everywhere, and It’s a Problem
Bad Sustainability Writing Is Everywhere, and It’s a Problem

Marketing and Comms / The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late. - 1 month ago

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