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Fredrica Rudell

Fredrica Rudell is tagged in 1 stories.
Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular
Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular

Behavior Change / As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed towards eight billion, marketers also recognize the important role that consumers play through their usage and disposal of products. To nudge consumers towards less wasteful behavior, take some advice from social marketers — make it easy, fun and popular.Easy Does It - 7 years ago

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