Heidi Dangelmaier

Heidi Danglemaier is an inventor + designer + scientist, and founder of Girlapproved - an initiative to reinvent the future of consumerism by fixing the algorithms that run modern economics.

Heidi Danglemaier is an inventor + designer + scientist.

She is an expert at creating “Tipping Points” — first-to-market innovations that become global and mass-market category leaders. Heidi’s innovations have generated billions in revenues for the world’s biggest corporations. She has activated exponential growth by inventing first to market products in over 20 industries — including the first video games for girls, social media tech, consumer products, fashion, and even the global rebranding of “cheerleading.” Her client list includes some of the world’s biggest corporations including P&G, Uniliever, CBS, Time Warner, Nokia, Sega, AT&T, Walmart, JCPenney, Johnson & Johnson, Bacardi, Samsung and Merck.

Her work has been celebrated by dozens of publications as wide-reaching as the New York Times, The Atlantic, Wired, Women’s Wear Daily and The New Yorker; and trade and technical magazines including IDSA, AIGA, ANA, IEEE, ARF and Computer Gaming World.

Her magnum opus — “A new paradigm of human intelligence, and its applications to economics, marketing, design and evolution” — just won MIT’s 2019 contest on the future models of AI, and will be published by the MIT PRESS in the spring of 2019.

Heidi has a BSc in Physics and a BSc in Computer Science from Western Washington University, an MSc in Artificial Intelligence from the University of British Columbia, and spent 4 years in a PhD in Artificial Intelligence and Quantum Physics at Princeton University. In 2005, she made a radical career move and started an initiative to reinvent the future of consumerism called Girlapproved. Her mission was to fix the algorithms that run modern economics, consumerism and culture. She left the intellectual and tech community; electing to work exclusively with young female artists, scientists and engineers (ages 15-23).

Regarding inclusion and diversity, Heidi is most proud that her experiment was not focused on girls fitting into engineering, economics, design and marketing but fixing those fields — to the benefit and progress of all.