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Holly Peck

Holly Peck is a creative technologist, advisor, electronic artist and co-founder of Scope3 — a tech startup that emerged from stealth in Jan 2022 with $20MM seed financing to decarbonize the global economy, starting with the ad-supported internet. Scope3 is building the most comprehensive emissions model of digital supply chains to help businesses be carbon smart.

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Advertising: A Missing Link in Successful Corporate Climate Action Plans
Advertising: A Missing Link in Successful Corporate Climate Action Plans

Marketing and Comms / Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's largest brands, agencies and ad-tech companies will benefit from new innovations. - 2 years ago