James Morris

Director
GlobeScan

As a senior leader at GlobeScan, James is a passionate advocate of GlobeScan’s purpose to “co-create a sustainable and equitable future.” James works in partnership with businesses, NGOs, and other leading organizations, helping them understand and engage with their stakeholders; identify impacts, risks, and opportunities; and advising them on strategies to build trust and drive long-term value for themselves and society. He has more than two decades of experience providing strategic insight and advice to a diverse roster of global clients. James joined GlobeScan in 2009, having previously worked at Ipsos MORI in the UK, where he provided strategic insights to government, businesses, and non-profits. When not assessing material issues or understanding consumer perceptions, James can be found in the dojo training, in the great outdoors with his family, or in the pages of a good book (including the comic variety).

James Morris is tagged in 6 assets.
Video
Designing the New Story of Nature Sustainability Strategies That Culture Will Carry

Session Description: The sustainability movement is facing a narrative crisis — and so are the brands that have built their value propositions around it. In a polarized landscape, the old frames no longer work, new ones feel risky, and too many or... View More

Video
Striking the Balance The Business Case Companies Can't Afford to Ignore

Companies rarely pursue sustainability for a single reason. Most investments are a calculated mix of reactive, defensive pressures—protecting reputation and license to operate—and offensive opportunities, including cost efficiency, resilience, an... View More

Video
Research Insights Series Consumer Preferences and Behaviors

This session brings together a powerhouse of research leaders to unpack the latest data on how consumers are—and aren't—translating their values into their wallets. Moderated by Suzanne Shelton, the conversation bridges decades of national res... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Slides
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Video
How to Build Regenerative Brands for A Radically Better Future

A rising generation is ready for significant change. 60% of people under 30 globally would prefer structural change rather than a return to a pre-COVID normal, according to BBMG and GlobeScan’s latest global research. In this session, BBMG and Glob... View More

Upcoming Events

September 29-30, 2026
Sustainable Brands Türkiye’26
International Event
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Tuesday, September 29, 2026
The Path to Future-Ready Flexible Packaging
Webinar
Sponsored by LyondellBasell
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December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
Member Event
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