This session brings together a powerhouse of research leaders to unpack the latest data on how consumers are—and aren't—translating their values into their wallets.
Moderated by Suzanne Shelton, the conversation bridges decades of national research with global, cross-sector insights. We will dive into the Good Life Research—a collaborative effort between FINN, Sustainable Brands and Babcock Ranch—to explore how the definition of a "good life" is shifting from material accumulation to balanced wellbeing. Joined by experts from Kantar and GlobeScan, the panel will discuss the specific barriers of "climate burnout" and skepticism while identifying the "choice architecture" required to make sustainable living the default. Attendees will gain a data-backed perspective on which messages build trust and which are increasingly dismissed as noise in 2026.