Hope Freedman is a passionate Purpose practitioner who guides brands to discover, strengthen and activate their social missions to increase consumer loyalty, grow revenue, deepen employee engagement, and positively impact communities. She brings her extensive background in CPG marketing, advertising, and communications – on both client and agency sides – to enhance brand differentiation and consumer engagement from strategy to execution. Her work ranges from optimization of current CSR programs, resources, and partners to thought leadership initiatives for clients. Hope focused on developing differentiated brand social initiatives through a proven, insight-driven methodology for clients including PepsiCo, Unilever, Edgewell and others as a strategist in Edelman’s global Business + Social Purpose practice (read more ...).
Previously, Hope managed various CPG businesses during her brand management tenures at Unilever, Dannon, L’Oréal and Reckitt Benckiser. Her leadership encompasses successfully developing and executing consumer research, brand strategies, product innovation, brand positioning, visual identity frameworks, communication platforms, consumer activation, and retail promotion.
Hope also shares her expertise about brand purpose marketing and social good as adjunct faculty, writer, guest lecturer, award judge and conference speaker.