Hope Freedman is a consumer and brand purpose marketer who guides brands to discover, strengthen and activate their social missions to increase consumer loyalty, grow revenue and positively impact communities.
She brings her extensive background in CPG marketing, advertising and communications – both on the client and agency side – to enhance brand differentiation and consumer engagement.
Current client project work includes evaluation and optimization of current CSR programs, resources and partners of corporate, nonprofit and academic organizations. She also engages in thought leadership work for clients. Recently as a strategist in Edelman’s global Business + Social Purpose practice, Hope focused on developing differentiated brand social initiatives through a proven, insight-driven methodology for clients including PepsiCo, Unilever, Edgewell and others.
Previously, she led various CPG brands during her brand management tenures at Unilever, Dannon, L’Oréal and Reckitt Benckiser. Her leadership encompasses successfully developing and executing consumer research, brand strategies, product innovation, brand positioning, visual identity frameworks, communication platforms, consumer activation, and retail promotion.
Hope also shares her expertise about brand purpose marketing and social good as adjunct faculty, writer, guest lecturer, award judge and conference speaker.