James Payne is tagged in 4 stories.
Circular Economy /
Earlier this year, tech giant Dell announced an innovative partnership with actress Nikki Reed’s jewellery company, Bayou with Love, which spawned a new line of fine jewellery made using recycled gold from the motherboards of end-of-life Dell computers. The juxtaposition of fine, intricate jewels with old computers has driven media interest and raised the issue and importance of sustainability within the tech sector. ‘The Circular Collection’ has been positioned as an example of circular economy success, but how deep does this move go?
- 6 years ago
Consumer Behavior Change /
When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communications strategy to encourage positive behaviour change or facilitating a process to unleash new ideas and breakthrough innovation on a project, thankfully, digital media is facilitating the rapid sharing and diffusion of smart, practical ways to create change.
- 10 years ago