James Payne

Global Strategic Lead, Purpose of Business
Forum for the Future

3 Unlocks to Future-Fit Business Leadership

Leadership / Too often, business leaders default to incremental or quick-fix solutions that fail to address the root causes of the issues they set out to solve. Correcting our course means fundamentally changing how we think and act, and asking hard questions about why businesses exist. - 1 year ago

Dell’s ‘Closed-Loop’ Jewellery a Circular Economy Success, But a Drop in the Sustainability Bucket

Waste Not / Earlier this year, tech giant Dell announced an innovative partnership with actress Nikki Reed’s jewellery company, Bayou with Love, which spawned a new line of fine jewellery made using recycled gold from the motherboards of end-of-life Dell computers. The juxtaposition of fine, intricate jewels with old computers has driven media interest and raised the issue and importance of sustainability within the tech sector. ‘The Circular Collection’ has been positioned as an example of circular economy success, but how deep does this move go? - 6 years ago

6 Cool Tools for Driving Behaviour Change and Innovation

Behavior Change / When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communications strategy to encourage positive behaviour change or facilitating a process to unleash new ideas and breakthrough innovation on a project, thankfully, digital media is facilitating the rapid sharing and diffusion of smart, practical ways to create change. - 10 years ago

Emotion v. Action: 4 Key Engagement Lessons from Unilever's Project Sunlight

Marketing and Comms / Unilever has been a clear leader in sustainability with its ambition and actions against its Sustainable Living Plan, and has just started its first consumer-facing corporate brand campaign around this, called Project Sunlight. At Given London we have noticed a step-change in the number of corporate brand teams seeking to facilitate more sustainable lifestyles for their customers. - 10 years ago