Jeff Gowdy
Adjunct Professor of Strategy & Economics
Vanderbilt University
Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies
New Metrics / Transformational ESG goals seek to make changes across companies’ entire value chain and even society. But in a recent review of 50 of the Fortune 250 companies, incremental ESG goals are still the norm. - 3 years ago
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
New Metrics / Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business. - 4 years ago
The Rise of Corporate Sustainability Goals: Some Hard Data
Marketing and Comms / For the last 5 years, my firm has tracked the sustainability goals of the world’s largest companies. These thousands of targets commit multinationals to do many important things, such as slashing carbon emissions in half (or to zero) or bringing the percentage of women in management up dramatically. The project, managed in part by my colleague Jeff Gowdy, keeps the public and free website www.pivotgoals.com humming. - 5 years ago
March Madness: The Champions of Corporate Sustainability
Leadership / March is here, and that means one thing to me — March Madness! For all its warts and shortcomings, the NCAA knows how to host a basketball championship. This tournament is so good that the first few days are now an unofficial national holiday, all leading up to the final game where one champion is crowned. - 8 years ago
The Leaders and Laggards of Sustainability Goals
New Metrics / Imagine that you arrive to take your first flying lesson. The instructing pilot asks, “How much fuel do you guess we should put in the tank?” You think: “Guess? Come again? Shouldn’t we calculate the distance between where we are and where we are going, and then determine the fuel needed (and add in some extra fuel for peace of mind)?”Yes. And the same is true for sustainability goals. - 8 years ago