Jennifer Rice

Jennifer Rice is tagged in 2 stories.
Why Green Product Brands Fail
Why Green Product Brands Fail

Marketing and Comms / The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shifts. Picking out this trend in isolation and trying to build brands around it using traditional marketing paradigms has a very low likelihood of success. - 9 years ago

The Power of Brands to Change the World, Part Three
The Power of Brands to Change the World, Part Three

Marketing and Comms / This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3. - 9 years ago

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