Julian Borra is a creative writer and strategist, based in London.
As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps renew focus on your company’s collective purpose. ... View More
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole ... View More
LAG:A period of time: a noticeable delay between action and reaction – Failing to keep up with another or others in movement or developmentJAG: A short period of overindulgence in an activity: a shopping jag: a crying jag. A stab; an intense and co... View More
We’re up to our ‘proverbials’ in Brand Advocates, Influencers & Champions. The social shock troops have to no little degree saved a lot of the big consumer multinationals from themselves. They have proved themselves both central in driving ... View More
The story goes that in a recent conversation with a large, multinational client, yet again, at the mention of the ‘S’ word, the brand people did everything from polite wincing to effectively spitting their coffee across the room.Now to be fair, i... View More
Innovation. We love it! Especially in the trending world of sustainability.And rightly so: The potential impact and influence of sustainability innovation in the shaping of a more positive human existence is immutable and immeasurable.Innovation’s ... View More
The time when we were happily seduced into reaching far, far beyond our means with a promise of infinite everything and the glittering lure of a‘larger-than-life’ life, seems, to some of us at least, quite archaic now.But even in our socially enl... View More
Mention to a sustainability person that their career trajectory should be hurtling them towards some form of divine obsolescence and the reactions are, suffice to say, mixed.The idea of them passing through some blissful reinvention to rise phoenix-l... View More
After the recent piece regarding palm oil and the depredations its industrial cultivation rains on the heads of one of our most wonderful simian cousins, if there is anyone in the beauty industry or from one of its agencies that read it and didn’t ... View More
There’s nothing sexy about a Materiality Report. Delicately revealing your intimate water stewardship credentials is unlikely to get any one hot under the collar. And no one at your local is going to leap out of bed for a carbon-reduction conversat... View More
We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the facto... View More