Kaj Török is CRO (Chief Reputation Officer) and CSO (Chief Sustainability Officer) at MAX Burgers. After ten years as an external advisor to MAX he became an integral part of the companies top management team in 2016.
Kaj has repeatedly been named as one of Sweden’s 100 top influential people on green issues. He is a very popular and frequent keynote speaker.
Kaj has worked with communications and sustainability since 1996 making him a pioneer in the field.
Kaj Török is tagged in 3 stories.
Walking the Talk /
It’s hard to believe that a fast-food burger chain would actively set a target to reduce red meat consumption by its customers. After all, that generous meat patty smacked in the middle of two fresh buns is the reason why such restaurants exist, right? But Sweden’s beloved Max Burgers is doing just that, and sales across its 120 stores have never been better.
- 5 years ago