Katharine Earley
Dutch aWEARness Creating the First Circular Supply Chain for Textiles
The Next Economy / “If at first the idea is not absurd, then there is no hope for it,” enthuses Rien Otto, the charismatic founder of Dutch aWEARness, speaking from an international showcase of corporate clothing in Birmingham, UK. For him, Einstein’s famous quote perfectly describes his journey to helping Dutch aWEARness become the first textile company to establish a circular supply chain. - 6 years ago
Spotlight on Five Tales of Sustainability Storytelling Success
Marketing and Comms / Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation. - 7 years ago