Lorraine Smith

If We’re Going to Push Forward, It’s Time to Embrace Awkwardness

Marketing and Comms / From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers working on this challenge. But when it comes to discussing this with people responsible for key decisions within these companies, it is frankly a bit awkward. Even for consultants like us who are engaged specifically to talk about this stuff, it doesn’t always feel okay to come right out and say it. - 7 years ago