Maddy is the Global Marketing Director of Sustainability and Purpose at PepsiCo. She is a marketing professional with a passion for purpose-driven marketing, social impact, community engagement, sustainability, and health & wellness. She has experience in product management, innovation, digital marketing and CRM across CPG companies and nonprofits.
Maddy's work at PepsiCo includes: • Setting a Vision: Responsible for creating a vision for PepsiCo’s sustainability efforts with flagship global brands • Developing Talent: Developing global marketing talent with skillsets that create campaigns that drive social impact. Train brand marketers on environmental and social efforts like regenerative agriculture, circular economy, recycling programs, responsible labeling, rPET, carbon footprints, racial equity, U.N. SDGs, etc. • Leading External Partnerships: Creating and developing partnerships with technology firms, industry partners, and competitors to drive sustainable consumer behavior at scale • Community Impact: Serving on the PepsiCo Food for Good steering committee which has enabled 100+ mil meals to underserved communities