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Mark McElroy

Mark McElroy

Founder / Executive Director
Center for Sustainable Organizations

Mark McElroy is tagged in 43 stories. Page 3 of 3.
Corporate Sustainability Reporting - Where's the Context?
Corporate Sustainability Reporting - Where's the Context?

New Metrics / Call me old-fashioned, but I think a sustainability report should actually tell us something about the sustainability performance of the organization it describes. In order to do that, though, it must include context. - 15 years ago

Defining "Sustainability": An Open Letter to the FTC
Defining "Sustainability": An Open Letter to the FTC

New Metrics / On April 30, the Federal Trade Commission (FTC) will conduct a second public workshop in its continuing efforts to address the question of how sustainability claims in advertising should be handled. - 16 years ago

Mark McElroy on What's Wrong with Sustainability Reporting
Mark McElroy on What's Wrong with Sustainability Reporting

New Metrics / While it's great to see so many companies embracing sustainability reporting, most aren't giving us the whole picture, says Mark McElroy, founder of the Center for Sustainable Organizations (CSO). Mark is no armchair critic, however. CSO has spent the past three years developing a new reporting standard called the Social Footprint, currently being piloted by such forward-thinking companies as Ben & Jerry's. In this SLM interview, Mark discusses the philosophy behind the framework and explains why the Global Reporting Initiative doesn't go far enough. - 16 years ago