As Vice President, Digital Solutions, Max leads Avery Dennison’s digital solutions strategic innovation platform, which brings together all of Avery Dennison’s digital solutions initiatives including the atma.io connected product cloud. Max joined Avery Dennison in 2017 to launch Avery Dennison's corporate venture capital (CVC) program and currently serves on the boards of directors of three of Avery Dennison’s CVC portfolio companies.
Before joining Avery Dennison, Max was co-founder and CEO of NuLabel Technologies (acquired by Altana), a new materials startup developing activatable materials and sustainable solutions for brands and the packaging industry.
Max has served on the Venture for America Entrepreneur Board and has also been named to the 30 Under 30 lists for Forbes (2015) and Inc.com (2016). Immediately before founding NuLabel, Max graduated with a degree in Political Science from Brown University.
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