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Maya Fischhoff

Maya Fischhoff is tagged in 1 stories.
How to Design Eco-Labels to Influence Consumers
How to Design Eco-Labels to Influence Consumers

Marketing and Comms / How can consumers choose sustainable products? Eco-labels or sustainability ratings can be an important guide. These systems compare products or services in terms of their social and environmental performance, identifying those that are best in class.But not all rating systems are equally effective at influencing consumers. When the European Union revised its energy efficiency ratings for appliances recently, researchers Stefanie Hille (née Heinzle), a doctoral student, and Rolf Wüstenhagen, a professor at the University of St. Gallen, Switzerland, identified what kind of ratings were most likely to lead consumers to make energy-efficient choices. - 10 years ago