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Melody Mitchell

Melody Mitchell is tagged in 3 stories.
How to *Use* Human Behavior to Change Human Behavior
How to *Use* Human Behavior to Change Human Behavior

Behavior Change / Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: - 5 years ago

How to Avoid the 7 Deadly Sins of Sustainability Communication
How to Avoid the 7 Deadly Sins of Sustainability Communication

Marketing and Comms / Do people care about sustainability? And how do we start to have the kind of influence that we want to have? Those were the opening questions from Betsy Henning, the CEO and founder of AHA! — a content-focused agency from Vancouver — as she kicked off this energetic Monday afternoon workshop at SB’15 London. - 5 years ago

Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior
Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior

Product, Service & Design Innovation / Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes and behavior. - 5 years ago

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