Neil Gaught

Neil Gaught is a business and brand strategist, based in London.

Neil Gaught is a leading light amongst a growing number of business thinkers who are saying companies have got to do things differently now if they (and us) are to have a sustainable future. With his ground-breaking book, Core, Neil has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable, but entirely possible. His Single Organizing Idea (SOI®) — and its potential to deliver profitable outcomes to those seeking to put society at the core of their business strategy — is creating a fast-growing following.