Neil Gaught

Neil Gaught is a business and brand strategist, based in London.

Neil Gaught is a leading light amongst a growing number of business thinkers who are saying companies have got to do things differently now if they (and us) are to have a sustainable future. With his ground-breaking book, Core, Neil has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable, but entirely possible. His Single Organizing Idea (SOI®) — and its potential to deliver profitable outcomes to those seeking to put society at the core of their business strategy — is creating a fast-growing following.

Neil Gaught is tagged in 2 stories.
Raising the Purpose Banner (Again) Is Only the Start
Raising the Purpose Banner (Again) Is Only the Start

Walking the Talk / It is progress when communications and CSR teams unite under the purpose banner. But it is critical that executive teams and their Boards hot-wire purpose into the core of their business strategy. - 4 months ago

Neil Gaught: Turning Aspiration Into Action
Neil Gaught: Turning Aspiration Into Action

Leadership / With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. - 8 months ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.