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Neil Gaught

Neil Gaught is a business and brand strategist, based in London.

Neil Gaught is a leading light amongst a growing number of business thinkers who are saying companies have got to do things differently now if they (and us) are to have a sustainable future. With his ground-breaking book, Core, Neil has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable, but entirely possible. His Single Organizing Idea (SOI®) — and its potential to deliver profitable outcomes to those seeking to put society at the core of their business strategy — is creating a fast-growing following.

Neil Gaught is tagged in 2 stories.
Raising the Purpose Banner (Again) Is Only the Start
Raising the Purpose Banner (Again) Is Only the Start

Walking the Talk / It is progress when communications and CSR teams unite under the purpose banner. But to deliver sustainable success for all, it is critical that executive teams and their Boards hot-wire purpose into the core of their business strategy. - 4 years ago

Neil Gaught: Turning Aspiration Into Action
Neil Gaught: Turning Aspiration Into Action

Leadership / With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. - 4 years ago